Core media planning and strategy tools for campaign development.
Free programmatic media planning tool generating data-backed plans in minutes with live CPM benchmarks, verified inventory quality, and pitch-ready exports.
Simpli.fi (formerly Advantage) pricing, features, and agency workflow tools. Media planning, buying, and accounting in one platform for 2,000+ agencies.
Akkio starts at $49/mo for AI-powered media mix modeling. Read G2 reviews, see what real media planners say, and compare vs. cheaper alternatives.
Amazon DSP managed service requires ~$50K/mo but delivers first-party shopper data no other DSP can match. See reviews, self-serve options, and alternatives.
Honest Basis DSP review from real users. #1-rated DSP on G2 (4.5/5, 287 reviews). See pricing, omnichannel features, and how it compares to The Trade Desk & DV360.
Bionic starts at $199/user/mo ($995/mo for 5 users). 14-day trial. Compare vs. MediaPlanHQ, Camphouse for media planning agencies.
Bluhorn media buying software starting at $198/mo. Nielsen/Comscore integration, invoice reconciliation, and post-buy analysis. Compare plans and alternatives.
BriefBid is 100% free for agencies and brands — access 700+ vetted media vendors and submit RFPs at no cost. Vendors pay on successful placements only.
Mediatool rebranded to Camphouse in 2023. Custom pricing, 20-user minimum. See G2 reviews, what changed in the rebrand, and alternatives from $199/mo.
All-in-one work management platform with project management, AI automation, and collaboration. Trusted by 10M+ users. Free plan; paid from $7/user/month.
Commspoint Influence is Nielsen's channel mix optimizer with enterprise custom pricing. Compare vs. Commspoint Journey and Nielsen Media Impact 2026.
Nielsen Commspoint Journey starts at $100K+/year for enterprise consumer journey mapping. Often bundled with other Nielsen suite products.
Comscore pricing from ~$799/mo: cross-platform measurement, Proximic contextual targeting, plus comparisons to Nielsen and GWI for media planners.
Fifty5Blue (formerly Kantar Media) competitive ad spend and share-of-voice tracking across TV, digital, OOH, radio, print, and cinema.
Fifty5Blue (formerly Kantar Media) sports audience analytics measuring fan engagement and viewership across broadcast and streaming for leagues and sponsors.
GaleForce Media is built for TV, radio, and digital buying — the most affordable traditional media planning platform. Custom quote required.
Google DV360 costs 10–15% of media spend with a $50K/mo minimum. Compare DV360 vs The Trade Desk on inventory, YouTube exclusivity, pricing, and features.
Guideline AI aggregates ~$200B in real ad spend from billing systems, with an AI Factory, conversational AI Agent, and MCP Server for AI agent integration.
Is GWI worth it? Free vs paid plans, 250K+ profiling points across 50+ markets. See how GWI compares to MRI-Simmons, Comscore & Resonate for audience research.
Halliard offers a free plan for individual media planners — no credit card required. Premium and Enterprise plans available. Plan 18+ channels instantly.
Fifty5Blue (formerly Kantar IBOPE): Latin America's primary TV audience measurement currency with ratings and cross-media planning data for Brazil and LatAm.
Keen Decision Systems MMM review. Adaptive Bayesian modeling, real-time scenario planning, and pricing details. Compare to Recast, Northbeam, and Measured.
LinkedIn ads cost $2–$9 CPC with a $10/day minimum. See LinkedIn Campaign Manager's B2B targeting, ad formats, and how it compares to Meta and Google Ads.
AI-powered media planning platform with automated forecasting, buying optimization, and real-time monitoring in one console with open APIs. Custom pricing.
Mediaocean (Prisma) is an enterprise omnichannel ad platform with custom pricing. No free trial. Compare vs. Strata, Bionic, and Camphouse for agencies.
MediaPlanHQ starts at $39/user/month (annual) with a 30-day free trial and free observer seats. A budget-friendly alternative to Bionic and Camphouse.
Meta Business Manager is free to use — you only pay for ads. Manage Facebook and Instagram campaigns, assets, and team access in one place.
MINT.ai uses custom enterprise pricing based on media spend, seats, and campaigns — no free trial. Compare vs. Camphouse and Mediaocean for large teams.
MRI-Simmons is the gold standard for US consumer research — 60,000+ data elements, MRC-accredited probabilistic sampling, and direct audience activation via Catalyst ACT. Used by every major US agency.
Mutinex (also Multinex) is an AI marketing mix modeling platform with custom enterprise pricing. Compare vs. Recast, Measured, and Northbeam for MMM.
Agentic AI media planner from Nano Interactive for privacy-friendly, intent-driven programmatic audience planning and activation using natural-language briefs.
Nielsen's cross-media planning platform for reach and frequency optimization across TV, CTV, digital, and audio with deduplicated measurement.
Creative analytics platform using Intermix Modeling™ to measure direct response and brand equity across paid social, search, and CTV. Plans from $29/month.
Privacy-safe marketing mix modeling and attribution platform. AI/ML measurement across digital and traditional channels. Acquired by Uptempo in Aug 2025.
Pixis Prism starts at $200/month with a 14-day free trial. AI-driven campaign optimization. Enterprise custom plans available. Compare vs. Alli AI.
Resonate's Ignite platform covers 250M US consumer profiles with 15K+ attributes. Enterprise pricing, custom quotes. Compare vs MRI-Simmons, Comscore, GWI.
Nielsen Scarborough: enterprise local consumer data from $50K+/year. Compare vs. GWI and MRI-Simmons for audience planning.
SRDS offers a free account (Zeus Prime) with no setup fees — pay only for impressions delivered. Media database for cross-channel research and planning.
Strata by FreeWheel is an enterprise cross-media buying platform with custom pricing. Compare vs. Mediaocean Prisma and Bionic for TV/digital buying.
Fifty5Blue (formerly Kantar Media) audience analytics and planning toolkit with reach & frequency analysis and unified audience data across 70+ markets.
TelmarHelixa combines audience insights with cross-media planning. Enterprise custom pricing. Compare vs. Nielsen Media Impact and GWI for 2026.
Fifty5Blue (formerly Kantar Media) global consumer profiling survey covering 700K+ consumers and 1,200+ media vehicles for audience segmentation and planning.
