MRI-Simmons

Leading provider of actionable insights on the American consumer with comprehensive demographic, psychographic, and media consumption data through the Catalyst platform.

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Visit MRI-Simmons
www.mrisimmons.com/

Category

Consumer Intelligence Platform

Pricing

Enterprise

Key Features

6 core features

Perfect For

Media Agencies
Marketing Directors
Media Planners
Research Teams
Brand Strategists
Data Analysts

The leading provider of actionable insights on the American consumer

MRI-Simmons empowers marketers with the most comprehensive view of the American consumer through 60,000+ consumer elements, covering demographics, psychographics, media consumption, and brand preferences. The Catalyst platform transforms insights into activation across the customer lifecycle.

Key Features

📊 Comprehensive Consumer Data

  • 60,000+ consumer elements covering every aspect of American consumers
  • 1,000+ attitudes and opinions for deep psychographic analysis
  • 6,500+ brands tracked across 1,000+ product categories
  • 90+ proprietary audience segments for targeted planning

🚀 Catalyst Platform

  • Consumer insights and activation engine for strategy and results
  • Self-service experience with complete data transparency
  • Interactive charts and custom formatting for visual storytelling
  • Shareable reports and dashboards for team collaboration

🎯 Activation & Targeting

  • Direct audience activation to any DMP, DSP, SSP, or addressable media
  • Consistent audience definitions across the campaign lifecycle
  • Real-time campaign optimization and performance tracking
  • Privacy-compliant data activation and targeting

📈 Advanced Analytics

  • Brand Catalyst for brand strategy and predictive segmentation
  • Custom survey integration for proprietary research needs
  • Geo-mapping capabilities by region, state, market, or county
  • Quick reports and templated visualizations for faster insights

Business Impact

  • Campaign Performance: Optimize campaigns with consistent audience targeting
  • Market Understanding: Comprehensive view of American consumer behavior
  • Efficient Planning: Streamlined workflow from insights to activation
  • Competitive Advantage: Access to the most trusted consumer dataset

Platform Modules

🔍 Research Essentials

  • Advanced consumer profiling and segmentation
  • Trend analysis and market intelligence
  • Cross-tabulation and statistical analysis
  • Custom audience definition and validation

🎨 Brand Catalyst

  • Brand positioning and perception analysis
  • Competitive landscape evaluation
  • Consumer journey mapping
  • Predictive audience modeling

💡 Activation (ACT)

  • Seamless audience activation across platforms
  • Campaign planning and execution tools
  • Performance measurement and optimization
  • Multi-channel audience consistency

Data Excellence

📋 National Studies

  • MRI-Simmons USA comprehensive consumer survey
  • Connect study for deeper behavioral insights
  • Regular data collection ensuring freshness
  • Statistically representative national sample

🏪 Local Market Insights

  • Market-by-Market detailed local studies
  • Local Flex Markets for specific geography focus
  • Custom local market reporting
  • Regional consumer behavior analysis

📰 Media & Print Intelligence

  • Magazine readership and engagement data
  • Digital media consumption patterns
  • Cross-platform media behavior
  • Issue-specific and brand studies

Getting Started

📋 Implementation Timeline

  • Week 1: Platform access and initial training
  • Week 2-3: Data integration and audience setup
  • Week 4: Campaign planning and activation testing
  • Ongoing: Optimization and performance monitoring

🎓 Training & Support

  • Comprehensive Catalyst platform training
  • Best practices workshops and certification
  • Dedicated customer success management
  • Technical support and optimization guidance

💰 Investment Details

  • Enterprise Pricing: Custom packages based on usage and requirements
  • Flexible Licensing: Options for agencies, brands, and research teams
  • Data Integration: API access and custom data connections
  • Professional Services: Implementation and optimization support

Perfect For

  • Media Agencies: Agencies needing comprehensive consumer intelligence for client campaigns
  • Marketing Directors: Leaders requiring deep market insights for strategic planning
  • Media Planners: Specialists optimizing media strategies with audience data
  • Research Teams: Dedicated researchers conducting consumer and market studies
  • Brand Strategists: Teams developing positioning and messaging strategies

Why Choose MRI-Simmons?

✅ Industry Standard: Trusted by the industry for decades as the gold standard
✅ Comprehensive Data: Most complete view of American consumer behavior
✅ Activation Ready: Seamless transition from insights to campaign execution
✅ Privacy Compliant: First-party data ensures privacy and compliance
✅ Proven Results: Track record of driving successful campaigns and strategies

Visit MRI-Simmons →

The most comprehensive view of the American consumer - empowering action from insights