Platforms that support planning across multiple media channels and touchpoints.
Adobe Advertising Cloud is enterprise-priced (custom quote, no public rates). Tight Adobe Experience Platform integration. Compare vs Google DV360 and The Trade Desk on features, ROAS, and CTV reach.
Simpli.fi (formerly Advantage) pricing, features, and agency workflow tools. Media planning, buying, and accounting in one platform for 2,000+ agencies.
Amazon DSP managed service requires ~$50K/mo but delivers first-party shopper data no other DSP can match. See reviews, self-serve options, and alternatives.
Basis is enterprise-priced (custom quote, no public rate card) and #1-rated on G2 (4.5/5, 287 reviews). Omnichannel DSP with 100+ PMP deals. Compare vs The Trade Desk & DV360.
Bionic starts at $199/user/mo ($995/mo for 5 users). 14-day trial. Compare vs. MediaPlanHQ, Camphouse for media planning agencies.
Bluhorn media buying software starting at $198/mo. Nielsen/Comscore integration, invoice reconciliation, and post-buy analysis. Compare plans and alternatives.
BriefBid is 100% free for agencies and brands — access 700+ vetted media vendors and submit RFPs at no cost. Vendors pay on successful placements only.
Mediatool rebranded to Camphouse in 2023. Custom pricing, 20-user minimum. See G2 reviews, what changed in the rebrand, and alternatives from $199/mo.
All-in-one work management platform with project management, AI automation, and collaboration. Trusted by 10M+ users. Free plan; paid from $7/user/month.
Commspoint Influence is Nielsen's channel mix optimizer with enterprise custom pricing. Compare vs. Commspoint Journey and Nielsen Media Impact 2026.
Nielsen Commspoint Journey starts at $100K+/year for enterprise consumer journey mapping. Often bundled with other Nielsen suite products.
Comscore pricing from ~$799/mo: cross-platform measurement, Proximic contextual targeting, plus comparisons to Nielsen and GWI for media planners.
Criteo: CPC/CPM pricing, no setup fee, no public minimum — platform fee is a % of media spend. Retail media network with 22K+ retailers. Compare vs Amazon DSP and AdRoll.
Independent end-to-end media platform with AI planning agents. Equativ's Maestro turns briefs into programmatic deals, cutting planning time 40%.
Fifty5Blue (formerly Kantar Media) competitive ad spend and share-of-voice tracking across TV, digital, OOH, radio, print, and cinema.
Fifty5Blue (formerly Kantar Media) cross-media campaign measurement capturing deduplicated reach and frequency across TV, YouTube, Instagram, and Facebook.
GaleForce Media is built for TV, radio, and digital buying — the most affordable traditional media planning platform. Custom quote required.
Google DV360 costs 10–15% of media spend with a $50K/mo minimum. Compare DV360 vs The Trade Desk on inventory, YouTube exclusivity, pricing, and features.
Guideline AI aggregates ~$200B in real ad spend from billing systems, with an AI Factory, conversational AI Agent, and MCP Server for AI agent integration.
Is GWI worth it? Free vs paid plans, 250K+ profiling points across 50+ markets. See how GWI compares to MRI-Simmons, Comscore & Resonate for audience research.
Halliard offers a free plan for individual media planners — no credit card required. Premium and Enterprise plans available. Plan 18+ channels instantly.
Mediaocean (Prisma) is an enterprise omnichannel ad platform with custom pricing. No free trial. Compare vs. Strata, Bionic, and Camphouse for agencies.
Meta Business Manager is free to use — you only pay for ads. Manage Facebook and Instagram campaigns, assets, and team access in one place.
MINT.ai uses custom enterprise pricing based on media spend, seats, and campaigns — no free trial. Compare vs. Camphouse and Mediaocean for large teams.
MRI-Simmons: enterprise-priced US consumer research (custom quote, no public rates). 60,000+ data elements, MRC-accredited probabilistic sampling, Catalyst ACT activation. Used by every major US agency.
Mutinex (also Multinex) is an AI marketing mix modeling platform with custom enterprise pricing. Compare vs. Recast, Measured, and Northbeam for MMM.
Privacy-safe marketing mix modeling and attribution platform. AI/ML measurement across digital and traditional channels. Acquired by Uptempo in Aug 2025.
Pixis Prism starts at $200/month with a 14-day free trial. AI-driven campaign optimization. Enterprise custom plans available. Compare vs. Alli AI.
Placements.io (AdSalesOS + MarketerOS) uses per-seat custom pricing for ad sales and media buying teams. Compare vs. Mediaocean and FreeWheel Strata.
Simulmedia's TV+ platform unifies CTV and linear TV advertising with patented AI/ML optimization, 250+ network integrations, and self-serve access via Skybeam.
Fifty5Blue (formerly Kantar Media) audience analytics and planning toolkit with reach & frequency analysis and unified audience data across 70+ markets.
Fifty5Blue (formerly Kantar Media) global consumer profiling survey covering 700K+ consumers and 1,200+ media vehicles for audience segmentation and planning.
The Trade Desk charges 15–20% of spend ($100K+/quarter). See side-by-side comparisons with Google DV360, Amazon DSP, and Xandr — which DSP wins in 2026?
TikTok Ads Manager is free to access. Campaigns require a minimum $50/day budget. Compare TikTok vs. Meta Ads for reach, CPMs, and audience targeting.
Pixis is a codeless AI infrastructure for marketing. Review of Pixis Advance, Prism, Adroom & Edge — pricing from $200/mo, free trial, vs Albert.ai & Adobe.
