Platforms for estimating and analyzing audience media consumption patterns.
Leading provider of actionable insights on the American consumer with 60,000+ data elements covering psychographics, media consumption, and brand preferences. The Catalyst platform enables audience profiling, analysis, and activation via ACT.
Nielsen's cross-channel media planning platform for reach and frequency optimization across TV, CTV, digital, and audio. Provides respondent-level audience simulation, incremental reach analysis, and integration with Nielsen ONE's unified measurement framework.