Audience Research Tools

Tools for building audience personas and demographic research.

GWI (Global Web Index)

Leading consumer research platform with free and paid plans, AI-powered Agent Spark, and 250K+ profiling points across 50+ markets for audience insights and media planning.

Audience Analytics Media Planning Audience Research

MRI-Simmons

Leading provider of actionable insights on the American consumer with 60,000+ data elements covering psychographics, media consumption, and brand preferences. The Catalyst platform enables audience profiling, analysis, and activation via ACT.

Audience Research Audience Analytics Media Planning

Resonate

AI-powered consumer intelligence platform providing predictive insights on 250M US consumer profiles with 15K+ attributes through the Ignite platform. Rated 4.6/5 on G2. Compare pricing, features, and alternatives for audience targeting and data enrichment.

Audience Research Audience Analytics Media Planning