All-in-one media planning and buying software that automates workflows from plan to reconciliation.
Bionic is a media planning and buying platform used by agencies worldwide to manage media campaigns across digital, TV, radio, print, and OOH channels. The platform reached a milestone of $11.1 billion in media managed in February 2025 and introduced Jaime, an AI assistant for agentic media planning. Pricing starts at $199/user/month with a 5-user minimum.
Key Features
Automated Planning & Buying
- Create media plans across digital, TV, radio, print, and OOH channels
- Generate electronic Insertion Orders (IOs) and RFPs with one click
- Build trafficking sheets with automated placement naming
- AI-powered Media Plan Recommender suggests optimal placements
Real-Time Performance Management
- Monitor ad delivery pacing in real-time to prevent missed impressions
- Track campaign KPIs against goals with automated alerts
- Generate client dashboards with always-on reporting
- Automate vendor bill reconciliation and accounting workflows
Jaime AI Assistant
- Conversational AI assistant for agentic media planning
- Machine learning trained on 600,000+ media placements
- Intelligent placement recommendations based on campaign objectives
- Custom AI models for each advertiser account
Enterprise Integrations
- Connect to 50+ platforms including Google, Meta, The Trade Desk, and Workamajig
- Custom API integrations available
- Direct data feeds to marketing databases
- Reconciliation automation across ad tech platforms
Business Impact
- Manages over $11 billion in annual media spending across agencies worldwide
- Significant reduction in media planning time compared to Excel-based workflows
- Automation of manual triage and reconciliation tasks
- AI-powered recommendations to improve campaign performance
Pricing
Bionic uses a subscription model starting at $199/user/month with a minimum of 5 users. As an example, a 5-user account with $5M annual media spending and 5 integrations runs approximately $995/month. Pricing scales with the number of users, integrations, and media spend. No setup fees; implementation, training, and support are included.
Frequently Asked Questions
How much does Bionic cost? Bionic starts at $199/user/month with a 5-user minimum commitment (approximately $995/month). Pricing scales with users, integrations, and annual media spend levels. There are no setup fees, and training is included.
Is there a free trial for Bionic? Bionic does not publicly advertise a free trial. Prospective customers should contact Bionic sales for a demo and to discuss trial options.
How does Bionic compare to Strata? Bionic and Strata are both full-cycle media management platforms, but they differ in approach. Bionic is subscription-based with transparent per-user pricing and a stronger focus on AI-powered planning recommendations. Strata (by FreeWheel) is enterprise-licensed, traditionally stronger in broadcast TV buying workflows and financial reconciliation. Teams that prioritize modern AI features and pricing transparency often prefer Bionic; agencies with heavy broadcast TV operations may favor Strata.
How does Bionic compare to Mediaocean? Mediaocean is an enterprise-grade platform with deep financial and billing integrations, used widely by large holding-company agencies. Bionic is more accessible for mid-sized agencies and independent shops, with simpler pricing and faster onboarding. Bionic’s Jaime AI assistant also gives it a more modern AI layer than Mediaocean’s legacy stack.
Does Bionic support digital and traditional media? Yes. Bionic supports omnichannel planning and buying across digital (display, video, social, programmatic), broadcast TV, cable, radio, print, and OOH in a single platform.
What integrations does Bionic support? Bionic connects to 50+ platforms including Google DV360, Meta, The Trade Desk, LinkedIn, and Workamajig. Custom API integrations are available.
Is Bionic suitable for in-house teams? Yes. While Bionic is popular with media agencies, brand direct and in-house teams also use the platform for managing their own media operations and stakeholder reporting.
User Reviews & Social Proof
Bionic has limited public reviews on G2 but is reviewed on Capterra. User feedback is generally positive with notes on transparency and time savings.
“Bionic is great… providing more transparency to our stakeholders.” — Verified Capterra reviewer
“Bionic has made keeping track of our clients’ media plans so much easier and saves our teams time.” — Verified Capterra reviewer
“The team at Bionic has done a fantastic job at identifying all of the functionality needed for an agency to run their business.” — Verified Capterra reviewer
Bionic vs Alternatives
Bionic vs Strata
Strata (by FreeWheel) is the traditional heavyweight for broadcast TV buying with deep financial reconciliation. Bionic takes a more modern subscription approach with transparent pricing and AI-powered planning. Bionic is generally easier to onboard and better suited for omnichannel agencies; Strata is deeply entrenched in TV-heavy buying shops.
Bionic vs Mediaocean
Mediaocean targets large enterprise agencies with complex billing and multi-market operations. Bionic targets small-to-mid agencies and in-house teams that want modern workflow automation without enterprise licensing complexity. Bionic’s per-user pricing model is far more transparent than Mediaocean’s custom contracts.
Bionic vs GaleForce Media
GaleForce Media is another subscription-based media planning and buying platform, often positioned as the most affordable option. Bionic’s Jaime AI assistant and larger integration ecosystem give it an edge for agencies needing advanced AI features and broad platform connectivity.
Bionic vs Camphouse
Camphouse (now rebranded as Camphouse) focuses on collaborative media planning and campaign management for global teams. Bionic is more specialized in end-to-end media buying workflows including IO generation and vendor reconciliation.
Bionic vs BluHorn
BluHorn starts at $198/month and targets smaller agencies and media buyers needing basic TV and radio buying workflows. Bionic offers a broader feature set including AI recommendations, making it more suitable for agencies managing complex omnichannel campaigns.
Recent Updates (2025–2026)
- February 2025: Reached $11.1 billion in media milestones managed through the platform
- May 2025: Launched faster platform upgrade improving performance across planning workflows
- 2025: Introduced Jaime, an AI assistant enabling agentic media planning
- 2025: Launched integration with Workamajig for agency management workflows
- 2025: Updated pricing model to reflect AI capabilities and expanded feature set
Explore More Media Planning Tools
- Halliard — Modern media planning platform with real-time collaboration and reach/frequency analysis across 18+ channels
- Strata — Enterprise media buying platform by FreeWheel for agencies with heavy broadcast operations
- Mediaocean — Omnichannel advertising platform for large agencies managing complex billing workflows
- GaleForce Media — Affordable subscription-based media planning and buying with AI assistant GaiL
- BluHorn — Entry-level media buying platform for TV and radio with Nielsen/Comscore integrations
- MediaPlanHQ — Collaborative media planning tool with invoice validation and client portal
- Camphouse — Campaign workflow management platform (formerly Mediatool)