The campaign workflow management platform — formerly Mediatool — that replaces fragmented spreadsheets with a single source of truth
Camphouse (formerly Mediatool) is the dedicated hub for media campaign management. Operating at camphouse.io since its February 2025 rebrand, the platform centralizes planning, budget tracking, and reporting for enterprise marketing teams operating across multiple channels, markets, and brand portfolios. It targets organizations where fragmented tools and manual data entry create operational drag and reporting inaccuracies.
Key Features
Campaign Workflow Management
- Complete campaign lifecycle management from planning through results reporting
- Unlimited plans, files, and organizations within a single platform
- Real-time campaign tracking and optimization across all active channels
- Automated workflow processes reducing manual administrative overhead
- Enterprise-grade collaboration tools for global and distributed teams
Centralized Data Intelligence
- Single source of truth for all media investments and performance data
- Custom taxonomy and naming conventions to enforce consistent data structure
- Structured, AI-ready data architecture for advanced analytics downstream
- Real-time synchronization across all team members and stakeholders
- Comprehensive data governance and audit capabilities
Advanced Planning & Optimization
- Strategic media planning with cross-channel budget allocation tools
- Custom KPI integration and budget oversight controls
- Scenario planning and forecasting for forward-looking decisions
- Planned vs. actual performance comparisons in automated reports
- Live KPI & pacing tracking — ROAS, CPA, spend, and delivery status visible in real time
AI-Powered Features (2026)
- Smart Spend Analysis: Ask Camphouse AI which regions, ads, or channels are performing best — get instant answers without digging through dashboards
- Automated Insertion Order generation directly from your media plan — no manual formatting, no double entry
- Target threshold alerts when performance drifts from campaign goals
- AI workflows for secure, controlled handling of marketing data
Enterprise Integration
- Integrations with Google Analytics, Meta, LinkedIn, Facebook Ads, and Google AdWords
- Custom UTM code generation for granular content and channel performance
- API connections for automated data ingestion and reporting
- Third-party tool compatibility for existing martech stacks
- Celigo integration connector (plus hundreds of additional app connections)
Business Impact
- Efficiency: Reduces reliance on scattered spreadsheets and duplicate data entry
- Collaboration: Unified workflows improve coordination across media, creative, and finance teams
- Oversight: Full visibility into media costs across campaigns, markets, and brands
- Reporting: Automated planned vs. actual reporting accelerates campaign reviews
Enterprise Features
Global Team Collaboration
- Multi-market management coordinating local campaigns with global oversight
- Streamlined approval workflows for campaigns and client communications
- Shared calendars and unified scheduling visibility
- Role-based access controls and user permissions
- Cloud storage for centralized file and document management
Advanced Analytics & Reporting
- Custom dashboards for performance visualization by stakeholder need
- Automated reporting comparing planned vs. actual spend and performance
- Budget oversight with comprehensive financial tracking and cost allocation
- Flexible data export formats for finance, agency, and client communications
Security & Compliance
- Granular user access permissions for data governance
- Industry-standard encryption for all marketing data
- Comprehensive audit trails and activity monitoring
- GDPR compliance with data protection measures
Pricing
Camphouse uses custom enterprise pricing. Starting from approximately $149 per user per year based on GetApp data, with enterprise contracts negotiated directly.
- Structure: Per-user monthly pricing, minimum 10 users required
- Contract terms: Annual and multi-year options available
- No free trial: Prospective customers engage through a sales demo process
- Includes: Dedicated key account person, onboarding training, and prioritized support
- Enterprise add-ons: Prioritized feature requests, organization setup, API access
Contact Camphouse sales at camphouse.io for a custom quote based on team size, markets, and feature requirements.
Frequently Asked Questions
What is Camphouse? Camphouse is a campaign workflow management platform that centralizes media planning, budget tracking, and reporting for enterprise marketing teams. It was formerly known as Mediatool before rebranding in February 2025. The platform is available at camphouse.io.
Is Camphouse the same as Mediatool? Yes. Mediatool rebranded as Camphouse on February 27, 2025. The platform and core functionality remain the same; the rebrand positions the product as the “obvious home for media campaigns.” Existing Mediatool customers transitioned to the Camphouse platform.
How much does Camphouse cost? Pricing starts from approximately $149 per user per year for the business plan, with enterprise contracts negotiated per customer. The platform offers accounts with a minimum of 10 users and uses custom per-user pricing on annual contracts. Contact the sales team at camphouse.io for a quote specific to your team size and requirements.
Is there a free trial for Camphouse? No free trial is offered. The company runs a demo-led sales process, offering detailed walkthroughs of the platform before purchase.
What AI features does Camphouse offer in 2026? Camphouse now includes Smart Spend Analysis — an AI assistant that answers questions about which regions, ads, or channels are performing best without requiring manual dashboard digging. The platform also supports AI workflows for data management and has an AI-powered insights layer added to campaign performance reporting.
How does Camphouse compare to Bionic for media planning? Bionic is primarily a media plan building and trafficking tool with strong RFP and flowchart functionality. Camphouse focuses more on workflow management, budget oversight, and cross-team collaboration across the full campaign lifecycle. Teams focused purely on plan creation may prefer Bionic; teams needing to manage entire campaign operations tend toward Camphouse.
How does Camphouse compare to Mediaocean? Mediaocean is a broader media management platform with billing, reconciliation, and agency workflow tools built in. Camphouse is lighter on financial reconciliation but stronger on collaborative planning and real-time campaign management UX for internal marketing teams.
What integrations does Camphouse support? The platform integrates with Google Analytics, Meta, LinkedIn, Facebook, Instagram, and Google AdWords, plus custom API connections for proprietary systems. A Celigo integration connector opens access to hundreds of additional third-party apps.
How does Camphouse handle multi-market campaigns? Camphouse supports a hierarchical structure — set up at the company level with individual brand or client accounts built within that structure. Every brand works and reports using the same data structure, giving global teams one way of working while allowing local market customization.
User Reviews & Social Proof
Camphouse holds a 4.7/5 rating on GetApp across 11 reviews, with 100% positive ratings. On G2, the platform has a 3.8/5 rating based on 2 reviews.
“What we appreciate with Camphouse is that we can have 100% visibility of all of our costs related to our marketing efforts, both during set-up and for specific campaigns.” — Enterprise customer (camphouse.io)
“Except that Mediatool is a great end-to-end tool for media planning… we finally have all media data gathered in one place.” — G2 reviewer
“Mediatool buys my time back, helps to improve planning & reporting. At the end of the day, Mediatool increases profitability…” — Capterra reviewer
“What I like the most is the overview and the ability to filter on whatever I want. That saves me a lot of time!” — SoftwareAdvice reviewer
- GetApp rating: 4.7/5 (11 reviews) — Ease of Use: 4.6, Features: 4.5, Value for Money: 4.8, Customer Support: 4.9
- Likelihood to recommend: 9.27/10 on GetApp
Camphouse vs Alternatives
Camphouse vs Bionic
Bionic is a purpose-built media planning platform with strong flowcharting, RFP management, and vendor communication tools. Camphouse is broader in scope — better suited for teams that need collaborative budget management and full campaign lifecycle oversight rather than focused plan production.
Camphouse vs Mediaocean
Mediaocean serves large agencies with deep billing, reconciliation, and financial workflow features. Camphouse targets in-house marketing teams and mid-to-large agencies that prioritize real-time collaboration and campaign visibility over financial back-office operations.
Camphouse vs Media Plan HQ
MediaPlanHQ is a simpler, more accessible media planning tool suited for smaller teams. Camphouse has more robust enterprise features — custom taxonomy, multi-market management, approval workflows — making it better suited for complex organizations.
Camphouse vs ClickUp
ClickUp is a general project management platform that some marketing teams adapt for campaign management. Camphouse is purpose-built for media planning, meaning native integrations, budget tracking, and media-specific data structures that ClickUp requires heavy customization to replicate.
Camphouse vs Guideline
Guideline is an AI-powered media intelligence platform aggregating $156B in global ad spend data for benchmarking and planning. Camphouse focuses on operational campaign management and execution; Guideline is better for pre-planning market intelligence and rate benchmarking.
Recent Updates (2025–2026)
- February 2025: Mediatool rebranded as Camphouse, with a new identity at camphouse.io positioned around being “the obvious home for media campaigns” — House of Campaigns
- Q1 2026: Insertion Order (IO) generation feature added — builds I/Os directly from campaign plans, eliminating double-entry and formatting errors
- Q1 2026: Smart Spend Analysis AI assistant launched — answers performance questions across regions, channels, and ads without manual dashboard digging
- 2025: Target Threshold alerts introduced — real-time notifications when campaign performance drifts from set goals
- 2025: Celigo integration connector added — enabling connections to hundreds of third-party apps beyond native integrations
- 2025: AI-powered insights layer added to campaign performance reporting, including secure AI workflow capabilities
Explore More Media Planning Tools
- Bionic — Media planning platform with strong RFP, flowchart, and trafficking capabilities
- Mediaocean — End-to-end agency media management with billing and reconciliation
- MediaPlanHQ — Accessible media planning tool for smaller teams and independent planners
- Halliard — Media planning and strategy tool built for modern planning workflows
- Guideline — AI-powered media intelligence platform aggregating $156B in global ad spend data
- Nielsen Media Impact — Industry-standard cross-channel reach and frequency planning
- Keen — Marketing mix modeling platform for optimizing budget allocation across channels