Interactive calculators and tools built for media planners. Estimate costs, plan budgets, and analyze performance — no signup required.
Estimate the cost of a billboard campaign from CPM, impressions per day, flight length, and number of units. Includes 2026 OOH benchmarks for bulletins, digital billboards, and transit.
Calculate cost per click from ad spend and clicks. Includes 2026 CPC benchmarks for Google Ads, Meta, LinkedIn, TikTok, and programmatic display.
Free CPM calculator for media planners. Calculate cost per 1,000 impressions, reverse-solve for impressions or budget, and compare against current channel benchmarks for CTV, programmatic, social, and more.
Calculate cost per view for YouTube, TikTok, Meta, and CTV video campaigns. Includes 2026 CPV benchmarks by platform and counting methodology differences.
Calculate click-through rate instantly. Enter clicks and impressions to find your CTR, or compare to benchmarks by channel — paid search, display, social, CTV, and more.
Calculate customer acquisition cost from total spend and customers acquired. Includes paid-only CAC, fully-loaded CAC, and CAC payback period guidance.
Calculate monthly Google Ads budget from target clicks, CPC, and campaign goals. Includes budget pacing guidance and Quality Score impact.
Calculate gross rating points (GRPs) from reach and frequency. Includes TRP vs GRP guidance, DMA rating point conversion, and CTV/linear planning benchmarks.
Calculate how many impressions a media budget will deliver at a given CPM. Plan reach, budget allocations, and flight delivery across any channel.
Calculate marketing ROI from revenue and total marketing investment. Includes guidance on ROI vs ROAS and 2026 category benchmarks.
Free media plan sizing tool and template. Enter total budget and channel mix percentages to see spend allocation, impressions, and projected reach across CTV, programmatic, social, search, audio, and OOH.
Calculate reach and frequency from impressions and audience universe size. Model effective frequency thresholds for awareness, consideration, and conversion campaigns.
Calculate ROAS (return on ad spend) from revenue and ad spend. Includes blended ROAS benchmarks by channel and guidance on the ROAS vs POAS debate.
Calculate share of voice from your spend or impressions vs total category. Includes excess share of voice (ESOV) methodology and competitive benchmarking guidance.
Calculate YouTube CPM from ad spend and impressions. Includes 2026 benchmarks for TrueView, skippable in-stream, non-skippable, bumper, and YouTube Shorts.
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