The OS for modern media teams—unifying planning, approvals, and performance in one connected workspace
Halliard is the operating system for modern media teams, replacing disconnected tools, endless spreadsheets, and messy communication threads with one connected workspace where planning, approvals, and performance come together. Built by media people for media people, Halliard gives teams visibility, accountability, and confidence in every media decision—whether you’re running a single campaign or managing dozens of clients across every channel.
Key Features
📋 Plan & Collaborate
- Connect everyone who plans, buys, or manages media in one shared workspace
- Approve and adjust campaigns seamlessly with structured approval workflows
- Replace disconnected tools and email chains with one trusted system of record
- Real-time collaboration with live visibility for all stakeholders
- Streamlined approval workflows that accelerate campaign execution
📊 Learn & Improve
- See what’s worked historically across every channel and partner
- Discover new platforms and opportunities backed by real performance data
- Build smarter plans using proven results—not gut feel
- Benchmark against past campaigns to forecast reach and impact
- Data-driven insights for continuous planning improvement
📈 Measure & Optimize
- Track every dollar from planned to delivered in real time
- See what’s driving results and carry learnings forward into future plans
- Benchmark against historical campaigns to forecast reach and impact
- Real-time spend tracking across all channels and media partners
- Performance analytics with actionable optimization recommendations
🔗 Deep Platform Integrations
- Trusted connections to Google, Meta, TikTok, Spotify, Netflix, YouTube, Twitch, and Hulu
- Real-time data synchronization from buying platforms into the planning workspace
- Automated data feeds with CSV export for downstream reporting
- API integrations for custom tech stack connectivity
Business Impact
- Days, not weeks: Complete Q4 planning in days instead of weeks — as reported by a VP of Media using Halliard
- Unified workflow: Eliminate spreadsheets, email chains, and the chaos of disconnected tools
- Real-time visibility: See every dollar from planned to delivered in one dashboard
- Faster approvals: Structured workflows cut time from brief to execution significantly
- Data-driven decisions: Build smarter plans grounded in real campaign performance, not guesswork
Enterprise Features
🏢 Team & Client Management
- Multi-client workspace management with configurable shared visibility
- Structured approval workflows for faster campaign sign-off
- Team collaboration with role-based permissions and access controls
- Client portal access for transparent reporting and plan review
- Scalable from individual planners to enterprise media teams
🔗 Integrations & Technical
- Connections to 18+ major media platforms including Google, Meta, TikTok, Spotify, Netflix, YouTube, Twitch, and Hulu
- Single sign-on (SSO) and enterprise security compliance
- Data import/export capabilities (CSV, automated feeds)
- Real-time data synchronization across channels and partners
📊 Advanced Analytics
- Reach and frequency analysis across 18+ channels
- Cross-channel reach overlap analysis to reduce wasted impressions
- Frequency distribution modeling for optimal audience exposure
- Off-target reach identification to sharpen audience efficiency
- Real-time spend tracking and performance measurement against plan
- Historical benchmarking with campaign data from prior periods
Getting Started
Halliard offers a free plan for individual planners — no credit card required. Upgrade when you’re ready for team collaboration and advanced features.
Start for free at halliardmedia.com/trytoday →
📋 Implementation Timeline
- Week 1: Initial workspace setup and configuration
- Week 2: Team onboarding and workflow integration
- Ongoing: Continuous support and platform optimization from your dedicated specialist
🎓 Training & Support
- Onboarding with a dedicated Halliard specialist
- Comprehensive training program for all user levels
- Ongoing support and optimization recommendations
- Built-in help resources and media planning best practices
💰 Pricing
- Free Plan: Full platform access for individual media planners — no credit card required
- Premium Plan: Advanced features including team collaboration, shared workspaces, and approval workflows
- Enterprise Plan: Custom pricing with dedicated support, advanced integrations, and custom data capabilities
- Contact Halliard for Premium and Enterprise pricing details
Platform Capabilities
🎯 Advanced Planning Features
- Plan across 18+ channels with real-time reach and frequency analysis
- Create and compare multiple planning scenarios instantly
- Flexible budget inputs: start from a budget target or upload an existing plan
- Lock budget per channel when you want to hold spending constant
- Download charts and formatted reports for client and stakeholder presentations
📊 Robust Data Foundation
- Based on US national panel data with census weighting for accuracy
- Proprietary optimization algorithms developed by media industry veterans
- Grounded in real campaign performance data and verified industry benchmarks
- Regular data updates to maintain freshness and relevance
- Coverage across linear TV, streaming, digital, audio, OOH, and more
🎨 User Experience
- Clean, intuitive interface designed by former media planners
- Built specifically for the way media teams actually work
- Shared source of truth for planners, buyers, directors, and clients
- No steep learning curve — most teams are productive within days of setup
Perfect For
- Media Planners: A unified workspace for planning, approvals, and performance tracking — no more juggling spreadsheets and emails
- Media Agencies: Manage multiple client campaigns with shared workspaces, structured approvals, and real-time performance visibility
- Brand Direct/In-House Teams: Replace disconnected tools with one authoritative system of record for planning, tracking, and measurement
- VP/Directors of Media: Get the visibility, accountability, and data confidence needed to back every media decision
- Senior Media Managers: Build smarter plans using proven historical performance, not instinct alone
User Testimonials
“Halliard made planning our Q4 take days, not weeks.” — Joe V., VP of Media
“Finally, a media planning tool that makes sense.” — Betty K., Senior Media Manager
“It’s like having Telmar, Tableau, and Excel all in one interface.” — Sarah M., Director of Strategy
Why Choose Halliard?
✅ Built by Media People: Designed by people who’ve lived the chaos of disconnected planning tools
✅ Free to Start: Individual planners get full platform access at no cost
✅ Unified Platform: Planning, approvals, and performance all in one connected workspace
✅ Real-Time Tracking: Every dollar from planned to delivered, visible in one place
✅ Trusted Integrations: Connections to Google, Meta, TikTok, Spotify, Netflix, YouTube, Twitch, Hulu, and more
✅ 18+ Channel Coverage: Reach and frequency analysis across linear, streaming, digital, audio, and OOH
Frequently Asked Questions
Is Halliard free? Yes. Halliard offers a free plan for individual media planners with full platform access — no credit card required. You can start for free at halliardmedia.com/trytoday.
How much does Halliard cost for teams? Halliard uses a freemium model: the Free plan is available for individuals, while Premium and Enterprise plans are priced based on team size and needs. Specific pricing is available by contacting the Halliard team directly.
What media channels does Halliard cover? Halliard supports planning and analysis across 18+ channels including linear TV, streaming (Netflix, Hulu, YouTube, Twitch), digital display, social (Google, Meta, TikTok), audio (Spotify), and out-of-home. Reach and frequency analysis is available across all supported channels.
How does Halliard compare to Bionic for Agencies? Both Halliard and Bionic serve media agencies, but with different strengths. Bionic focuses on media plan proposal generation and buying workflow, while Halliard emphasizes real-time performance tracking, approval workflows, and cross-channel reach/frequency analysis. Teams often choose Halliard when they need a shared source of truth across planning and measurement.
How does Halliard compare to Mediatool? Camphouse is a strong choice for global media teams managing complex multi-market campaigns. Halliard is built specifically for the US market with deep reach/frequency modeling and a media-planner-first UX. Teams that prioritize real-time spend visibility and fast plan approval often prefer Halliard.
How does Halliard compare to Media Plan HQ? Media Plan HQ is a lighter-weight tool for building and sharing media plans. Halliard goes further with real-time data integrations, performance benchmarking, and team approval workflows — making it a better fit for teams that need an ongoing management platform, not just a plan-building tool.
Does Halliard integrate with major media platforms? Yes. Halliard has native integrations with Google, Meta, TikTok, Spotify, Netflix, YouTube, Twitch, Hulu, and more — with real-time data synchronization to keep plans and actuals aligned.
Who built Halliard? Halliard was built by media industry veterans who experienced the pain of managing campaigns across spreadsheets, email chains, and disconnected tools. The platform reflects real-world agency and in-house team workflows.
User Reviews & Social Proof
Halliard is not yet listed on G2 or Capterra with a public aggregate rating. The testimonials below come from media professionals who have used the platform directly.
“Halliard made planning our Q4 take days, not weeks.” — Joe V., VP of Media
“Finally, a media planning tool that makes sense.” — Betty K., Senior Media Manager
“It’s like having Telmar, Tableau, and Excel all in one interface.” — Sarah M., Director of Strategy
Halliard vs Alternatives
Halliard vs Bionic
Bionic is a mature agency tool with strong proposal and flowchart generation. Halliard competes directly but adds real-time spend tracking and performance benchmarking, making it more suited to ongoing campaign management rather than plan creation alone.
Halliard vs Camphouse
Camphouse serves global marketing teams with a collaborative planning interface. Halliard is more tightly focused on the US media landscape, with deeper reach/frequency modeling and tighter integrations with the platforms that US planners buy most.
Halliard vs Media Plan HQ
Media Plan HQ is a streamlined tool for building shareable media plans. Halliard is a fuller operating system — adding approvals, performance tracking, and real-time spend visibility that Media Plan HQ does not cover.
Halliard vs Telmar Helixa
Telmar Helixa is a powerful audience research and reach/frequency platform with deep roots in media research. Halliard integrates R&F analysis into a broader planning and workflow platform, making it more accessible for day-to-day operational use without requiring a separate research tool subscription.
Halliard vs ClickUp
ClickUp is a general-purpose project management platform used by some media teams for campaign tracking. Halliard is purpose-built for media planning workflows — with channel-specific budgeting, platform integrations, and reach/frequency analysis that a general productivity tool cannot match.
Recent Updates (2025–2026)
- 2026: Continued expansion of platform integrations and reach/frequency data coverage across new streaming and digital channels
- 2025: Enhanced approval workflow capabilities enabling faster campaign sign-off for multi-stakeholder teams
- 2025: Improvements to historical benchmarking engine for more accurate campaign forecasting
- 2025: Growing adoption among mid-market agencies and in-house brand media teams seeking spreadsheet replacements
Explore More Media Planning Tools
- Bionic — Agency media planning and proposal workflow platform with strong flowchart generation
- Camphouse — Campaign workflow management platform (formerly Mediatool)
- Media Plan HQ — Lightweight media plan builder for fast plan creation and sharing
- Telmar Helixa — Audience research and reach/frequency modeling platform
- Basis — Integrated digital media planning, buying, and analytics platform
- ClickUp — All-in-one project management platform used by some marketing teams for campaign tracking
- Mediaocean — Enterprise-grade media management platform for large agencies