End-to-end media planning and operations in one place
MediaPlanHQ is a media planning platform built for agencies and advertisers that need structured workflow from plan creation through to invoice reconciliation. Rather than managing media plans in spreadsheets and invoices in separate systems, MediaPlanHQ brings planning, client requests, creative management, and financial reconciliation into a single database — giving teams visibility, accountability, and peace of mind over their media spend.
Key Features
Unified Media Planning
- Structured media plan creation with organized campaign workflows
- End-to-end lifecycle from planning through to invoicing and reconciliation
- Centralized database housing all media campaigns securely
- Planning templates and reusable structures for faster plan builds
Invoice Reconciliation
- Invoice validation against insertion orders (IOs)
- Automated matching of vendor invoices to media plan line items
- Financial oversight with clear discrepancy flagging
- Reduces manual invoice checking and billing errors
Creative Project Management
- Integrated creative request and trafficking workflows
- Ad specification management for creative teams and vendors
- Coordinates creative delivery alongside media plan execution
- Keeps media and creative teams aligned on one platform
Client Request Portal
- Client-facing portal for submitting media requests
- Streamlines brief intake and approval workflows
- Reduces back-and-forth email chains with clients
- Tracks request status through to plan delivery
Google Ads Integration (2025)
- Auto-fetch actuals from Google Ads campaigns
- Reconcile digital actuals against planned budgets automatically
- Gross-based mode with discount support
- Additional fees management within plan tracking
Business Impact
MediaPlanHQ is designed for agencies and advertisers who need structured media operations without the complexity or cost of enterprise platforms. It addresses the operational gap between planning (often done in spreadsheets) and financial reconciliation (often done in separate accounting tools).
“With MediaPlanHQ we’re able to enter and book our media plans, reconcile vendor invoices, and provide ad specifications to the creative team all in one place. Having our media campaigns safely housed in the MediaPlanHQ database gives us enormous peace of mind.” — Site testimonial
Pricing
MediaPlanHQ publishes transparent subscription pricing — unusual among media planning platforms:
- Standard: $45/user/month (billed monthly), or $39/user/month (billed annually)
- Minimum: 3 paid users required
- Observers: Free unlimited observer seats (clients or stakeholders who view but don’t edit)
- Collaborators: $5/collaborator/month for limited-access users
- Trial: 30-day free trial available
This pricing structure makes MediaPlanHQ one of the more accessible media planning platforms for small-to-mid-sized agencies, particularly compared to enterprise platforms that require sales negotiations.
Frequently Asked Questions
How much does MediaPlanHQ cost? MediaPlanHQ starts at $45/user/month (monthly billing) or $39/user/month (annual billing), with a minimum of 3 paid users. Observers are free and collaborators cost $5/month. A 30-day free trial is available.
Is MediaPlanHQ free? MediaPlanHQ is not free, but it offers a 30-day free trial. The minimum monthly cost is $135/month (3 users at $45 each).
What is the difference between a user, observer, and collaborator in MediaPlanHQ? Paid users have full access to create and edit media plans. Observers are free and can view plans — useful for clients or stakeholders who need visibility without editing rights. Collaborators have limited access for $5/month, suitable for vendor contacts or occasional contributors.
How does MediaPlanHQ compare to Bionic? Bionic is a well-established media planning and flowchart tool with RFP management and vendor research features, used widely by independent agencies. Both are accessible alternatives to enterprise platforms, with overlapping planning and budget tracking features. Bionic has stronger RFP and vendor outreach tools; MediaPlanHQ has a deeper invoice reconciliation workflow. Pricing is comparable.
How does MediaPlanHQ compare to Mediatool? Camphouse (now operating as Camphouse) is a media planning and campaign management platform with collaboration and reporting features. Camphouse has stronger cross-team collaboration tools; MediaPlanHQ has a more focused financial reconciliation workflow for agencies managing invoice matching.
Does MediaPlanHQ have AI features? No AI features have been announced for MediaPlanHQ as of early 2026. The platform focuses on operational workflow — planning, invoicing, and reconciliation — rather than AI-driven analytics or optimization.
What size agency is MediaPlanHQ best for? MediaPlanHQ is well-suited to small-to-mid-sized agencies (5–50 person teams) that need more structure than spreadsheets but don’t require the scale or cost of enterprise platforms like Mediaocean. The minimum 3-user requirement and per-seat pricing make it accessible for smaller shops.
User Reviews & Social Proof
MediaPlanHQ is not currently listed on G2 or Capterra with a public rating. The primary social proof available is from the company’s own site testimonial.
“With MediaPlanHQ we’re able to enter and book our media plans, reconcile vendor invoices, and provide ad specifications to the creative team all in one place. Having our media campaigns safely housed in the MediaPlanHQ database gives us enormous peace of mind.” — Agency client, MediaPlanHQ website
The tool appears in multiple independent media planning tool roundups, including HubSpot’s media planning tools list, indicating recognition beyond the company’s own marketing.
MediaPlanHQ vs Alternatives
MediaPlanHQ vs Bionic
Bionic is one of the most commonly recommended alternatives to spreadsheet-based media planning. It offers robust media plan creation, flowcharting, RFP management, and vendor research tools. MediaPlanHQ has deeper invoice reconciliation and integrated creative project management. Both target small-to-mid-sized agencies and publish accessible pricing.
MediaPlanHQ vs Camphouse
Camphouse — now operating as Camphouse — provides media planning, campaign management, and cross-team collaboration tools. Camphouse has stronger collaboration and approval workflow features; MediaPlanHQ focuses more tightly on the planning-to-invoice workflow. Both are Subscription-tier tools appropriate for agency teams.
MediaPlanHQ vs GaleForce Media
GaleForce Media is a media planning and buying platform with a focus on local and regional advertising. It includes traffic and billing capabilities suited to broadcast and digital buying. MediaPlanHQ is media-agnostic and focuses more on plan management and reconciliation across any channel.
MediaPlanHQ vs Mediaocean
Mediaocean is an enterprise infrastructure platform used by holding companies and large agency groups. It covers every stage of the advertising lifecycle at scale. MediaPlanHQ is a far more accessible and affordable option for independent agencies that need structured planning and reconciliation without enterprise complexity.
Recent Updates (2025–2026)
- 2025: Launched Google Ads integration enabling automatic fetching of campaign actuals directly into media plans — reducing manual reconciliation for digital campaigns.
- 2025: Added gross-based billing mode with discount management, allowing agencies working on gross media budgets to track discounts and fees alongside plan data.
- 2025: Introduced additional fees management within plan tracking, improving accuracy for campaigns with platform fees, production costs, or commissions.
- Ongoing: Regular product updates tracked through MediaPlanHQ’s public release notes on their support portal.
Explore More Media Planning Tools
- Bionic — Media planning and flowchart tool with RFP management for independent agencies
- Camphouse — Campaign workflow management platform (formerly Mediatool)
- GaleForce Media — Media planning and buying platform for local and regional advertisers
- Bluhorn — Media buying and planning software for independent agencies
- Strata — Media buying and traffic management for broadcast and digital agencies
- Mediaocean — Enterprise omnichannel advertising infrastructure for large agencies and brands
- Halliard — Media planning and flowchart tool built for independent agencies