The foundational platform for omnichannel advertising infrastructure
Mediaocean powers the advertising ecosystem with AI automation and omnichannel orchestration across channels, formats, and devices. As a foundational platform used by holding companies, agencies, and enterprise brands, Mediaocean consolidates ad infrastructure and ad tech to give teams full control over global media and creative operations. Its Prisma platform handles media buying and campaign management, while Innovid (acquired by Mediaocean) powers ad serving and personalization.
Key Features
Ad Infrastructure (Prisma)
- AI-driven media buying and omnichannel campaign management
- Automated campaign execution with real-time bidding and programmatic optimization
- Enterprise-grade workflow automation for planning, activation, and reconciliation
- AI assistant “Moe” for in-platform guidance and task automation
- Global planning and real-time reporting across all media types
Ad Tech Platform (Innovid)
- Ad serving and dynamic creative optimization
- Activation across digital, social, and Connected TV
- AI Agents for automated campaign operations (launched November 2025)
- Cross-platform campaign delivery and measurement
Partner Integrations
- Direct, in-platform access to trusted advertising technology providers
- January 2026 partnership with Basis Technologies to automate the full media lifecycle
- Streamlined vendor management and supply chain optimization
- Extensive ecosystem of integrated ad tech partners
Omnichannel Orchestration
- Unified campaign management across all media types and channels
- Cross-channel attribution and consolidated reporting
- Seamless workflow integration across teams and markets
- Global multi-market campaign management capabilities
Business Impact
Mediaocean is used by the world’s largest advertisers and agencies to manage billions in media spend. Its value centers on workflow efficiency, consolidated infrastructure, and AI-powered automation that reduces manual processes across large, complex operations.
- Operational Efficiency: AI automation reduces manual steps across the campaign lifecycle
- Enterprise Scale: Handles the most complex, high-volume advertising operations globally
- Unified Infrastructure: Single platform across planning, buying, creative, and measurement
- Global Reach: Manages campaigns across multiple markets, currencies, and media types
Enterprise Features
Advanced Workflow Management
- Multi-client workspace capabilities with sophisticated approval workflows
- Team collaboration tools with centralized communication
- Enterprise-grade security, data protection, and compliance controls
- Audit trails and monitoring for governance and accountability
AI-Powered Automation
- Machine learning optimization and automated bid management
- Moe AI assistant for in-platform task automation
- Innovid AI Agents for campaign execution (November 2025)
- Intelligent budget allocation and predictive performance modeling
Pricing
Mediaocean does not publish pricing. It operates on an Enterprise model with custom pricing based on scale, markets, and product scope. The platform is widely reported as carrying significant investment, with multi-year contracts typical for large agency and brand deployments. Contact Mediaocean’s sales team for a custom quote.
Frequently Asked Questions
How much does Mediaocean cost? Mediaocean does not publish pricing. It uses an enterprise, contact-sales model with custom quotes based on organization size, volume, and product scope. The platform is positioned for large agencies, holding companies, and enterprise brands — not small businesses or startups.
Is Mediaocean free? No. Mediaocean is a premium enterprise platform. There is no free tier, trial, or self-serve option. Access requires a sales engagement and contract.
What is Prisma in Mediaocean? Prisma is Mediaocean’s core media buying and campaign management platform. It handles planning, buying, billing, and reconciliation for omnichannel campaigns. Users frequently cite Prisma’s ability to flag errors and manage invoices as key workflow advantages.
How does Mediaocean compare to Basis? Basis is a digital advertising automation platform focused on agencies running programmatic, search, social, and CTV campaigns. Mediaocean is a broader infrastructure platform used by holding companies and enterprise brands to manage all media — including traditional. Basis has stronger DSP capabilities; Mediaocean has deeper financial workflow and global scale.
How does Mediaocean compare to Adobe Advertising Cloud? Adobe Advertising Cloud offers programmatic buying and cross-channel campaign management within Adobe’s marketing stack. Mediaocean is a broader operational infrastructure platform covering the full planning-to-reconciliation lifecycle. Adobe is a better fit for teams deeply embedded in the Adobe ecosystem; Mediaocean for large multi-agency or holding company operations.
Does Mediaocean have AI features? Yes. Mediaocean has invested significantly in AI, including the Moe AI assistant within Prisma, and AI Agents through Innovid (launched November 2025). The company published a 2026 Advertising Outlook Report in February 2026 focused on AI’s rise in media operations.
What size organization is Mediaocean best suited for? Mediaocean is designed for large agencies, holding companies, and enterprise brands. Smaller agencies or independent shops often find lighter tools like Basis, Bionic, or Camphouse more practical and cost-effective.
User Reviews & Social Proof
Mediaocean holds a 4.1/5 rating on G2 based on 815 reviews — one of the largest review footprints among enterprise media platforms.
“Essential for Campaign Billing… update all campaigns, budgets, invoices to reconcile.” — Gaurav K., verified G2 reviewer
“All-in-one… intuitive… AI assistant Moe amazing!” — Vishv T., verified G2 reviewer
“Intuitive design… flags errors to catch mistakes.” — Eric Q., verified G2 reviewer
Common themes in reviews include Mediaocean’s breadth of functionality, strong account support, and the Prisma platform’s ability to manage complex billing and reconciliation workflows. Critics point to a steep learning curve and pricing as barriers for smaller organizations.
Mediaocean vs Alternatives
Mediaocean vs Basis
Basis by Basis Technologies is an enterprise advertising automation platform emphasizing programmatic DSP capabilities, omnichannel planning, and workflow automation. Basis is often seen as more agency-focused and easier to implement than Mediaocean. The two companies announced a foundational partnership in January 2026 to automate the end-to-end media lifecycle — suggesting many organizations use both.
Mediaocean vs Adobe Advertising Cloud
Adobe Advertising Cloud provides programmatic buying, search, and social management as part of Adobe’s broader enterprise marketing suite. It’s a strong fit for organizations already using Adobe Experience Cloud. Mediaocean has a larger footprint in traditional media planning and holding company workflows.
Mediaocean vs The Trade Desk
The Trade Desk is a demand-side platform (DSP) focused on programmatic buying and data-driven targeting. Mediaocean is an infrastructure platform — the two are often used together, with Mediaocean handling planning/workflow and The Trade Desk handling programmatic execution.
Mediaocean vs Amazon DSP
Amazon DSP focuses on programmatic access to Amazon’s inventory and first-party shopping data. Mediaocean is an omnichannel infrastructure platform that can connect to Amazon DSP and other programmatic channels as part of a unified workflow.
Mediaocean vs Bionic
Bionic is a media planning and flowchart tool designed for agency planners. It’s significantly more accessible and affordable than Mediaocean. Bionic is better suited for independent agencies focused on planning and reporting; Mediaocean covers the full operational lifecycle at enterprise scale.
Recent Updates (2025–2026)
- February 2026: Published the 2026 Advertising Outlook Report, highlighting AI’s growing role in media operations and agency workflows.
- January 2026: Named to Ad Age Best Places to Work for the fourth consecutive year.
- January 2026: Announced foundational partnership with Basis Technologies to automate the entire media lifecycle from planning to reconciliation.
- December 2025: Michael Kassan (former MediaLink CEO) joined the Mediaocean board.
- November 2025: Launched Innovid AI Agents, enabling automated campaign execution within the Innovid ad serving platform.
- February 2026: Zvika Netter named Chief Innovation Officer, signaling continued focus on AI product development.
Explore More Media Planning Tools
- Basis — Enterprise advertising automation platform for programmatic, search, social, and CTV
- Bionic — Media planning and flowchart tool for independent agencies
- Adobe Advertising Cloud — Programmatic buying and cross-channel campaign management in the Adobe ecosystem
- The Trade Desk — Programmatic DSP for data-driven omnichannel buying
- Placements.io — Order management and ad operations platform for publishers and agencies
- Camphouse — Campaign workflow management platform (formerly Mediatool)
- Halliard — Media planning and flowchart tool built for independent agencies