AI-powered media planning and buying platform for enterprise teams managing complex, multi-channel campaigns
MINT.ai (formerly Myntelligence Mint) is an enterprise media planning platform that uses a Multi-Agent AI system to automate and optimize media workflows. Designed for large advertising teams and agencies, it consolidates cross-channel planning, campaign actualization, and predictive insights into a single platform — reducing manual effort and improving campaign performance.
Key Features
🤖 Multi-Agent AI System
- Launched March 2025: multiple AI agents collaborate across media planning tasks
- Automated actualization of media buys against planned targets
- Predictive planning with AI-generated insights and recommendations
- Smart budget reallocation based on performance signals
- AI-driven anomaly detection across active campaigns
📋 Cross-Channel Planning Hub
- Unified planning environment across digital, broadcast, print, and OOH
- Centralized view of all campaigns and media investments
- Consistent workflow from plan creation through post-campaign analysis
- Scenario modeling for budget and channel mix optimization
⚡ Automated Workflows & Actualization
- Automates the labor-intensive process of reconciling plan vs. actual delivery
- Streamlined approval and sign-off workflows
- Reduces manual data entry and discrepancy resolution time
- Campaign status tracking with real-time alerts
🔗 Integrations & Ecosystem
- Partnerships with Celonis, AWS, and EY for enterprise workflow connectivity
- Alliances with major data and measurement providers
- Acquired Redmill Solutions and info³ to extend data and analytics capabilities
- API-based connectivity for custom enterprise integrations
Business Impact
- Reduced Manual Work: Automated actualization eliminates time-consuming reconciliation tasks
- Faster Campaign Cycles: AI agents accelerate plan-to-execution timelines
- Better Budget Control: Predictive insights help teams reallocate spend before campaigns underperform
- Enterprise Scalability: Built for high-volume, complex advertising operations across global teams
Enterprise Features
🏢 Enterprise-Grade Architecture
- Multi-client and multi-market campaign management
- Role-based permissions and governance controls
- Compliance and audit trail capabilities for regulated industries
- Data residency and security options for global organizations
📊 Advanced Analytics
- Cross-channel performance reporting and attribution
- Predictive scenario planning for budget optimization
- Historical performance benchmarking
- Custom dashboards for media and executive stakeholders
🛡️ Security & Compliance
- Enterprise-grade security aligned with global data standards
- Audit trails for campaign approvals and changes
- Data protection compliance for GDPR and other frameworks
- Secure multi-tenant architecture
Getting Started
📋 Implementation
- MINT.ai is an enterprise platform — implementation is managed with dedicated onboarding support
- Scoped to annual media spend, number of seats, and campaign volume
- Integration setup with existing agency systems and data sources
- Training provided for all user roles
💰 Pricing
- Enterprise / Custom Only: MINT.ai pricing is not publicly available and is tailored to each client
- Pricing is based on three factors: annual media spend, number of seats, and number of campaigns
- Contact MINT.ai directly or request a demo for a pricing consultation
Perfect For
- Enterprise Marketing Teams: Managing large, multi-channel advertising budgets with complex actualization requirements
- Media Agencies: Running high-volume client campaigns that require automated reconciliation and AI-driven optimization
- Media Planners: Teams that want AI-assisted planning recommendations backed by cross-channel performance data
- Budget Managers: Finance-side users who need accurate, automated reconciliation of planned vs. actual spend
- Global Advertisers: Organizations running multi-market campaigns who need scalable workflow automation
Why Choose MINT.ai?
✅ Multi-Agent AI: One of the first media planning platforms to deploy collaborative AI agents across planning tasks
✅ Automated Actualization: Reduces one of the most time-intensive tasks in media operations
✅ Enterprise Ecosystem: Deep partnerships with Celonis, AWS, and EY for enterprise-grade deployments
✅ Award-Winning Platform: Named Best Marketing Campaign Management Platform at the 2025 MarTech Breakthrough Awards
✅ Acquisitive Growth: Strengthened data capabilities through acquisitions of Redmill Solutions and info³
Frequently Asked Questions
How much does MINT.ai cost? MINT.ai uses custom enterprise pricing based on annual media spend, number of seats, and number of campaigns managed. There is no publicly listed price — contact MINT.ai for a demo and pricing proposal.
Is MINT.ai the same as Mint the personal finance app? No. MINT.ai (formerly Myntelligence Mint) is an enterprise media planning and buying platform, entirely separate from the consumer budgeting app Mint that was discontinued by Intuit. MINT.ai is specifically built for advertising and media teams.
What is the Multi-Agent AI system in MINT.ai? Launched in March 2025, MINT.ai’s Multi-Agent System deploys multiple AI agents that work collaboratively on media planning tasks — from automating actualization to generating predictive planning insights. Each agent handles a specialized function, reducing the need for manual intervention across the campaign lifecycle.
How does MINT.ai compare to Mediaocean? Both MINT.ai and Mediaocean serve enterprise media operations. Mediaocean has deeper roots in financial management and broadcast buying, while MINT.ai differentiates with its AI-first approach to planning automation and its Multi-Agent AI system for real-time campaign management.
How does MINT.ai compare to Basis? Basis is a strong digital-first media management platform with integrated DSP capabilities. MINT.ai covers a broader channel mix including traditional media, and its AI automation layer is more developed for complex actualization workflows at enterprise scale.
Does MINT.ai offer a free trial? No free trial is publicly offered. MINT.ai is an enterprise product with a consultative sales process. Demos are available upon request.
User Reviews & Social Proof
MINT.ai has limited publicly available reviews — G2 shows low review volume with fewer than 10 reviews at this time.
Available user feedback highlights ease of use and intuitive interface design:
“Ease of use; intuitive, everything was laid out well.” — MINT.ai user (limited attribution available due to low review volume)
“Pricing is based on three factors: Annual Media Spend, Seats, and Number of Campaigns.” — MINT.ai user describing the pricing structure
The platform was named Best Marketing Campaign Management Platform at the 2025 MarTech Breakthrough Awards, providing independent recognition of its capabilities.
MINT.ai vs Alternatives
MINT.ai vs Mediaocean
Mediaocean is the established enterprise media management standard, known for financial reconciliation and broadcast buying. MINT.ai competes by offering a more modern AI-driven planning layer and automated actualization — appealing to teams looking to reduce manual reconciliation work.
MINT.ai vs Basis
Basis integrates planning, buying, and DSP capabilities for digital-first teams. MINT.ai covers a wider channel scope and focuses more on enterprise workflow automation across both digital and traditional channels.
MINT.ai vs Halliard
Halliard is a more accessible media planning OS with a free individual plan. MINT.ai targets enterprise-scale operations with its AI agents and deep actualization capabilities. Teams at the enterprise level with high actualization complexity may evaluate MINT.ai; smaller and mid-market teams often find Halliard a better fit.
MINT.ai vs Camphouse
Camphouse offers a collaborative planning interface for global teams. MINT.ai differentiates with its AI automation layer, particularly for actualization and predictive planning at larger campaign volumes.
Recent Updates (2025–2026)
- March 2025: Launched Multi-Agent AI System for media teams — collaborative AI agents handling planning, actualization, and optimization tasks
- 2025: Acquired Redmill Solutions and info³ to strengthen data consolidation and analytics capabilities
- 2025: Formed strategic partnerships with Celonis, AWS, and EY for enterprise workflow integration
- 2025: Named Best Marketing Campaign Management Platform at the MarTech Breakthrough Awards
- 2025: Launched AI Optimization Agent for in-flight campaign performance improvement
Explore More Media Planning Tools
- Halliard — The OS for modern media teams: unified planning, approvals, and performance tracking with a free individual plan
- Mediaocean — Enterprise media management platform with deep financial and broadcast buying capabilities
- Basis — Integrated digital media management with built-in DSP and planning tools
- Camphouse — Campaign workflow management platform (formerly Mediatool)
- Bionic — Agency-focused media planning and proposal workflow platform
- Media Plan HQ — Lightweight media plan builder for fast, shareable campaign plans
- ClickUp — All-in-one work management platform used by marketing teams for campaign coordination