The only platform that integrates and automates your entire digital advertising process from planning to reconciliation
Basis Technologies transforms digital advertising by eliminating operational complexity and automating workflows across all channels. Trusted by leading agencies and brands, Basis delivers measurable productivity improvements through comprehensive advertising automation — covering programmatic DSP, search, social, CTV, and connected billing and reconciliation in a single platform.
Key Features
Programmatic DSP
- Top-ranked demand-side platform with cross-device targeting
- Real-time bidding across display, mobile, DOOH, Connected TV, video, audio, and native
- Private marketplace and preferred deal access
- Brand safety and fraud protection with premium inventory sources
Digital Advertising Automation
- Automated planning, performance optimization, and measurement
- AI-powered campaign optimization and decision-making via Basis Assistant
- Automated billing and reconciliation processes
- Machine learning for audience segment identification and optimization
All-Channel Integration
- Unified platform for programmatic, search, social, and Connected TV
- Direct publisher relationships (Hulu, Spotify, NY Times, ESPN)
- 50+ platform integrations including Google, Meta, Trade Desk, and Microsoft
- Centralized campaign management across all digital channels
Enterprise Intelligence
- Real-time dashboards and business intelligence reporting
- Communication portal for centralized vendor and team messaging
- Document storage and collaboration for campaign assets
- Custom reporting and performance analytics
Business Impact
Basis is widely cited for measurable efficiency gains. Third-party research (Forrester TEI study) documents:
- 35% increase in workforce productivity through automation
- 43% reduction in time for media operations tasks
- 48% return on investment within the first year
- 40% reduction in manual steps across the campaign lifecycle
Enterprise Features
Team and Workflow Management
- Multi-team collaboration with advanced user permissions
- Centralized communication portal for vendors and internal teams
- Intelligent workflow automation across the entire campaign process
- Document management and storage for all campaign assets
Technology Ecosystem
- Enterprise API for custom integrations
- Unify by Basis for consolidated technology management
- Basis Assistant AI for automated campaign insights and decision support
- Privacy-compliant advertising solutions for cookieless environments
Enterprise Security and Compliance
- SOC 2 Type II certified infrastructure
- Enterprise-grade data protection and audit trails
- Privacy and advertising compliance tools
- Secure multi-tenant architecture for agency operations
Pricing
Basis does not publish pricing publicly. It operates on an Enterprise model with custom quotes based on organization size and scope. The Forrester TEI study documents 48% ROI within the first year. Contact Basis sales for pricing.
Frequently Asked Questions
How much does Basis cost? Basis does not publish pricing. It is an enterprise platform with custom pricing based on agency size, volume, and channel mix. No public tiers are listed. Contact Basis directly for a quote.
Is Basis free? No. Basis is a paid enterprise platform with no free tier or self-serve option. A dedicated sales process is required to access the platform.
What happened to Centro — is Basis the same company? Yes. Basis Technologies was formerly known as Centro. The company rebranded to Basis Technologies in 2022, with the platform retaining the Basis name. The rebrand reflected the company’s evolution beyond its media buying origins into a full advertising automation platform.
How does Basis compare to Mediaocean? Mediaocean is a broader omnichannel infrastructure platform used primarily by holding companies and large enterprise brands, with strong traditional media workflow capabilities. Basis is more agency-focused, with a stronger programmatic DSP component. The two companies announced a foundational partnership in January 2026 to automate the media lifecycle end-to-end, and many organizations use both.
How does Basis compare to The Trade Desk? The Trade Desk is a pure programmatic DSP with industry-leading data and audience capabilities. Basis includes its own DSP but also covers planning, search, social, and reconciliation workflows. Agencies looking for the strongest pure-play programmatic capabilities often choose The Trade Desk; those needing a unified planning-to-billing platform lean toward Basis.
Does Basis have AI capabilities? Yes. Basis has invested in AI across the platform, including Basis Assistant for automated campaign insights and advanced machine learning for audience identification and optimization. AI capabilities are central to its 2025–2026 product strategy.
What industries use Basis most? Basis is used primarily by media agencies, digital marketing agencies, and enterprise brand teams managing complex omnichannel digital campaigns. It’s particularly strong for agencies running programmatic alongside search and social from a single workflow.
User Reviews & Social Proof
Basis holds a 4.5/5 rating on G2 based on 287 reviews — among the stronger scores for enterprise advertising platforms.
“Basis is really easy to use and navigate. Our account reps were always extremely helpful… The platform had a lot of native integrations.” — Verified User, Marketing and Advertising
“The outstanding customer support. Their team always gets back to us very quickly… breadth of product offerings.” — Jessica C., Director of Account Growth
“The Basis Standalone DSP is a pretty simple and relatively easy platform to learn… create programmatic campaigns across display, audio, online video, CTV and more.” — Edward G., Head of Digital Marketing
Reviewers consistently highlight ease of use relative to enterprise alternatives, strong customer support, and the platform’s breadth. Common critiques include pricing (not publicly disclosed) and occasional limitations in programmatic scale compared to pure-play DSPs.
Basis vs Alternatives
Basis vs Mediaocean
Mediaocean is an enterprise omnichannel infrastructure platform used by holding companies and large brands. Basis is more commonly used by mid-to-large agencies focused on digital campaign execution. The two platforms announced a foundational integration partnership in January 2026, positioning them as complementary rather than purely competitive.
Basis vs The Trade Desk
The Trade Desk is the dominant independent programmatic DSP, with deep data integrations and advanced audience tools. Basis offers a DSP component but differentiates on workflow automation, planning, and reconciliation. Teams seeking pure programmatic power typically prefer The Trade Desk; teams needing full advertising operations automation lean toward Basis.
Basis vs Google DV360
Google DV360 is Google’s enterprise demand-side platform with deep integration into Google’s ad ecosystem. It’s a strong choice for teams heavy on YouTube and Google inventory. Basis provides a platform-agnostic alternative that includes non-Google programmatic inventory alongside search and social channel management.
Basis vs Bionic
Bionic is a media planning and flowchart tool for agency planners. It does not include programmatic buying or campaign execution. Bionic is a planning front-end; Basis is a full planning-to-execution platform. Some agencies use both.
Recent Updates (2025–2026)
- January 2026: Named No. 1 on Ad Age Best Places to Work for the third consecutive year.
- January 2026: Announced foundational partnership with Mediaocean to automate the entire media lifecycle from planning to reconciliation.
- September 2025: Ranked No. 1 on Fortune Best Workplaces in Advertising & Marketing.
- December 2025: Launched a new B2B marketing campaign highlighting the platform’s automation capabilities.
- 2025 (ongoing): Continued AI feature development, including advanced machine learning for audience identification and Basis Assistant enhancements.
Explore More Media Planning Tools
- Mediaocean — Enterprise omnichannel advertising infrastructure platform for holding companies and enterprise brands
- The Trade Desk — Programmatic DSP for data-driven omnichannel buying
- Google DV360 — Google’s enterprise demand-side platform for programmatic campaigns
- Bionic — Media planning and flowchart tool for agency planners
- Placements.io — Order management and ad operations for publishers and agencies
- Camphouse — Campaign workflow management platform (formerly Mediatool)
- Halliard — Media planning and flowchart tool built for independent agencies