Audience Analytics Tools

Adobe Advertising Cloud

Adobe's enterprise demand-side platform for programmatic advertising, offering seamless integration with Adobe Experience Platform and advanced audience targeting. Compare pricing, features, and alternatives.

Media Buying Audience Analytics Multi-Channel

Akkio

AI-powered data platform that enables media agencies to build audiences 150x faster and generate actionable campaign insights through conversational analytics.

Audience Analytics Media Planning Marketing Mix Modeling

Amazon DSP

Amazon's demand-side platform for omnichannel marketing, delivering results through relevancy at scale with unique first-party data and AI-powered optimization.

Media Buying Audience Analytics Multi-Channel

Bionic

All-in-one media planning and buying platform that automates workflows, reduces planning time by 80%, and provides complete transparency across all media channels.

Media Planning Media Buying Multi-Channel

Commspoint Influence

A Nielsen solution that helps brands and agencies identify the optimal communication channel mix. Compare pricing, features, and alternatives for media planning optimization.

Media Planning Multi-Channel Audience Analytics

Commspoint Journey

Nielsen's enterprise consumer journey mapping platform that reveals up to 15,000 customer pathways across 30+ categories to optimize media touchpoint strategy and drive campaign performance.

Media Planning Audience Analytics Multi-Channel

Featured ✨

Comscore

Leading cross-platform measurement and media analytics company providing the trusted currency for planning, transacting, and evaluating media across all platforms with unrivaled market intelligence and audience insights.

Audience Analytics Media Planning Multi-Channel

Criteo

Leading performance marketing and retargeting platform that connects brands with consumers through personalized advertising powered by the world's largest commerce dataset.

Media Buying Audience Analytics Multi-Channel

Google Display & Video 360

Google's enterprise programmatic advertising platform offering end-to-end campaign management with seamless integration across Google's ecosystem and premium inventory access.

Media Buying Audience Analytics Multi-Channel

Guideline

AI-driven media planning and data intelligence platform that empowers strategy with unrivaled market intelligence, aggregating $156B in annual global media spend from major agencies to deliver precision and operational excellence for confident decision-making. Compare pricing, features, and alternatives.

Media Planning Audience Analytics ai-powered

GWI (Global Web Index)

Leading consumer research platform providing instant access to 250K+ profiling points across 50+ markets for audience insights, media planning, and consumer intelligence. Compare pricing and alternatives.

Audience Research Audience Analytics Media Planning

Keen

AI-powered marketing mix modeling platform that optimizes $7.5B+ in marketing budgets globally, delivering 25% increases in incremental revenue through predictive analytics and scenario planning.

Marketing Mix Modeling Media Planning Audience Analytics

LinkedIn Campaign Manager

LinkedIn's comprehensive B2B advertising platform for reaching over 1 billion professionals with precision targeting based on job titles, industries, and professional attributes.

Media Buying Audience Analytics Media Planning

Featured ✨

Measured

Advanced marketing mix modeling and incrementality testing platform.

Marketing Mix Modeling Audience Analytics Featured

Featured ✨

Mediabrain

Intelligent media planning platform with AI-powered optimization capabilities.

Media Planning Audience Analytics Fast & Efficient

Meta Business Manager

Comprehensive platform for managing Facebook and Instagram advertising campaigns, with advanced targeting capabilities and access to Meta's family of apps and services.

Media Buying Audience Analytics Multi-Channel

MRI-Simmons

Leading provider of actionable insights on the American consumer with comprehensive demographic, psychographic, and media consumption data through the Catalyst platform.

Audience Research Audience Analytics Media Planning

Multinex

A media planning tool with predictive analytics and audience insights for cross-channel investments.

Media Planning Audience Analytics Multi-Channel

Featured ✨

Nielsen Media Impact

The gold standard for media planning and cross-channel reach & frequency analysis, providing comprehensive audience measurement and campaign optimization insights.

Reach & Frequency Media Consumption Analytics Audience Analytics

Featured ✨

Northbeam

Marketing mix modeling platform for measuring and optimizing media effectiveness.

Marketing Mix Modeling Audience Analytics Featured

optalX

A media planning and optimization tool leveraging data analytics for better campaign performance.

Media Planning Audience Analytics Data Analysts

Pixis Prism

AI-powered marketing operating system that turns prompts into performance insights, recommendations, and automated optimizations—trained on over 3 billion data points.

Media Planning Multi-Channel Audience Analytics

Featured ✨

Quantcast

AI-driven omnichannel DSP delivering 44% better ROI than traditional platforms through cookieless audience intelligence and real-time optimization, trusted by leading brands to maximize advertising performance across CTV, video, display, and audio.

Audience Analytics Media Buying ai-powered

Recast

Marketing mix modeling platform designed for modern growth teams.

Marketing Mix Modeling Audience Analytics

Resonate

AI-powered consumer intelligence platform providing predictive insights on 250M consumer profiles with 15K+ attributes through the Ignite platform for targeting, insights, and enrichment.

Audience Research Audience Analytics Media Planning

Scarborough

A Nielsen tool providing in-depth consumer insights and local market data.

Audience Analytics Media Planning Marketing Directors

Simulmedia

A TV advertising platform leveraging data insights for targeted ad placements.

Media Buying Audience Analytics

SRDS Media Planning

A database and research tool offering media planning insights and audience data.

Media Planning Audience Analytics

TelmarHelixa

Media planning and data analytics solutions for audience optimization.

Media Planning Audience Analytics Data Analysts

The Trade Desk

The leading independent demand-side platform for data-driven marketers, offering objective programmatic advertising across the open internet with advanced AI optimization. Compare pricing, features, and alternatives.

Media Buying Audience Analytics Multi-Channel

TikTok Ads Manager

TikTok's comprehensive advertising platform for reaching Gen Z and millennial audiences through creative, engaging video content and advanced targeting capabilities.

Media Buying Audience Analytics Multi-Channel