Unified TV+ advertising platform for data-driven linear TV and CTV planning, activation, and measurement
Simulmedia operates the TV+ platform — a unified environment for planning, activating, and measuring advertising across linear television and connected TV. With patented AI/ML optimization, direct integrations with 250+ networks, and a self-serve planning tool (Skybeam), Simulmedia brings data-driven precision to an advertising channel that has historically relied on manual negotiation and broad audience estimates.
Key Features
📺 Unified TV+ Planning
- Single platform for linear TV and CTV campaign planning
- Direct integrations with 250+ broadcast and cable networks
- Unified reach and frequency analysis across linear and streaming
- Cross-channel TV planning without separate buying relationships
🤖 Patented AI/ML Optimization
- Auto-optimization engine continuously improves campaign placement
- AI-driven audience targeting to reach the right viewers
- Real-time performance monitoring and in-flight adjustments
- Predictive modeling for reach and frequency outcomes
🎯 Advanced Audience Targeting
- First-party and third-party data integration for precision targeting
- Behavioral and contextual targeting across TV inventory
- Partnership with OptimizeRx for healthcare-specific targeting (launched June 2025)
- Lookalike audience capabilities for prospecting
📊 Real-Time Reporting & Measurement
- Real-time campaign delivery reporting
- Attribution and effectiveness measurement
- Cross-network reach and frequency verification
- Post-campaign analysis and performance benchmarking
🖥️ Skybeam Self-Serve Platform
- Self-serve TV+ planning with free planning insights
- Traditional TV advertising access launched November 2025
- Lower barrier to entry for brands not ready for fully managed campaigns
- Transparent pricing and campaign controls for self-managed buys
Business Impact
- Data-Driven TV Buying: Replace gut-feel network selection with AI-powered placement optimization
- Cross-Network Reach: Access 250+ networks through a single platform relationship
- Measurement Confidence: Real-time reporting closes the loop on TV campaign effectiveness
- Reduced Minimum Barrier: Skybeam self-serve allows brands to test TV at lower commitment levels
Enterprise Features
🏢 Managed Campaign Services
- Full-service managed campaigns for brands with significant TV budgets
- Dedicated campaign management and optimization support
- Custom audience strategy and targeting configuration
- Enterprise-level minimum spend requirements for managed service
🔗 Data & Technology
- 250+ direct network integrations for broad inventory access
- First-party and third-party data partnerships for audience enrichment
- API connectivity for custom reporting and data workflows
- Attribution integrations for cross-channel measurement
🛡️ Brand Safety & Compliance
- Network-level brand safety controls
- Content adjacency management
- Transparent placement reporting for advertiser visibility
Getting Started
📋 Two Paths to Start
- Self-Serve (Skybeam): Access planning insights and TV inventory directly — includes traditional TV advertising as of November 2025
- Managed Campaigns: Work with Simulmedia’s team for full-service TV campaign planning and execution
💰 Pricing
- Self-Serve (Skybeam): Free TV+ planning insights; campaign costs based on media spend
- Managed Campaigns: Enterprise pricing; minimum spend requirements apply — contact Simulmedia for details
- No specific dollar amounts publicly available; pricing is negotiated based on campaign scope
Perfect For
- Brands: Advertisers seeking precision in TV buying beyond traditional GRP-based planning
- TV Advertisers: Organizations that want to apply digital-style data targeting to linear and connected TV
- Media Buyers: Specialists needing unified access to 250+ networks without managing separate buying relationships
- Performance Marketers: Teams extending digital performance measurement disciplines to TV advertising
- Healthcare Advertisers: Brands in regulated verticals benefiting from the OptimizeRx targeting partnership
Why Choose Simulmedia?
✅ Patented AI/ML Optimization: Purpose-built optimization engine for TV — not adapted from digital
✅ 250+ Network Access: Broad direct integrations eliminate fragmented buying relationships
✅ Self-Serve Option: Skybeam provides accessible entry point for brands new to data-driven TV
✅ Unified Linear + CTV: One platform for both traditional and streaming TV planning
✅ Real-Time Reporting: Closes the measurement gap that has long plagued TV advertising
Frequently Asked Questions
How much does Simulmedia cost? Simulmedia’s managed campaign service has enterprise pricing with minimum spend requirements — exact amounts are not publicly listed. The Skybeam self-serve platform offers free planning insights, with campaign costs based on actual media spend. Contact Simulmedia for managed campaign pricing.
What is the minimum spend for a Simulmedia managed campaign? Simulmedia does not publish a specific minimum publicly, but user reviews note that the minimum can be a barrier for smaller advertisers. The self-serve Skybeam platform is the recommended starting point for brands with smaller budgets.
What is Skybeam? Skybeam is Simulmedia’s self-serve TV advertising platform. It was updated in November 2025 to include traditional (linear) TV advertising alongside CTV, giving advertisers direct access to TV inventory with lower barriers than the full managed service.
How does Simulmedia compare to The Trade Desk for CTV? The Trade Desk is a broad programmatic DSP covering CTV alongside display, audio, and digital OOH. Simulmedia is more specialized — its strength is specifically in unified linear TV and CTV, with 250+ direct network integrations. Advertisers who want TV-first planning and optimization often find Simulmedia more purpose-built for that use case.
Does Simulmedia support connected TV (CTV) and linear TV together? Yes. The TV+ platform is explicitly designed to unify linear and CTV planning, activation, and measurement — enabling true cross-TV reach and frequency analysis rather than treating each channel separately.
What verticals does Simulmedia serve? Simulmedia serves a broad range of national advertisers. The June 2025 partnership with OptimizeRx specifically extends targeting capabilities for healthcare and pharmaceutical advertisers.
User Reviews & Social Proof
Simulmedia holds a 5.0/5 rating on G2 based on a limited review set (1 verified review). While the sample size is small, the available feedback is positive:
“The communication skill of their reps is amazing. They are always willing to hop on a call to go over any questions or concerns.” — G2 reviewer
“Simulmedia helped us run video advertising on big platforms without having to spend a huge amount directly with them.” — G2 reviewer
“The minimum spend for a managed campaign can be a bit discouraging for some, but is well worth it if you’re able to meet it.” — G2 reviewer
The platform’s specialist positioning in TV advertising limits broad review volume compared to general-purpose platforms.
Simulmedia vs Alternatives
Simulmedia vs The Trade Desk
The Trade Desk is the dominant independent DSP for programmatic advertising, including CTV. Simulmedia is more specialized in unified linear + CTV — its 250+ direct network integrations and TV-first optimization engine make it a stronger choice for advertisers whose primary focus is television rather than broad programmatic.
Simulmedia vs Amazon DSP
Amazon DSP offers CTV reach through Amazon’s streaming inventory (Prime Video, Fire TV) and third-party channels. Simulmedia provides broader access across 250+ networks including both streaming and traditional broadcast, without relying on Amazon’s ecosystem.
Simulmedia vs Google DV360
Google DV360 is a comprehensive DSP with CTV capabilities. For advertisers primarily focused on TV, Simulmedia’s purpose-built TV+ platform and linear TV integration go deeper than DV360’s broader programmatic toolkit.
Simulmedia vs Halliard
Halliard is a media planning OS for teams managing campaigns across all channels. Simulmedia is a specialized activation platform for TV. Teams often use Halliard for planning and cross-channel visibility while activating specific TV buys through platforms like Simulmedia.
Recent Updates (2025–2026)
- November 2025: Launched traditional (linear) TV advertising on the Skybeam self-serve platform, expanding beyond CTV to give brands self-serve access to broadcast inventory
- June 2025: Announced partnership with OptimizeRx for healthcare-specific audience targeting across TV inventory
- 2025: Continued development of AI/ML auto-optimization engine for improved in-flight campaign performance
- 2025: Expanded direct network integrations to maintain 250+ coverage across broadcast, cable, and streaming
Explore More Media Planning Tools
- Halliard — The OS for modern media teams: unified cross-channel planning, approvals, and performance tracking
- The Trade Desk — Independent DSP for programmatic advertising across CTV, display, audio, and digital OOH
- Amazon DSP — Programmatic advertising with access to Amazon’s streaming and display inventory
- Google DV360 — Google’s enterprise DSP for programmatic buying across all digital channels
- Comscore — Cross-platform audience measurement and TV viewership analytics
- Nielsen Media Impact — Cross-media planning and reach/frequency optimization
- Basis — Integrated digital media planning, buying, and analytics platform