The trusted currency for planning, transacting, and evaluating media across platforms
Comscore stands as the industry’s leading cross-platform measurement and media analytics company, providing comprehensive audience insights and performance measurement that enable marketers, media buyers, and publishers to make confident business decisions. With unparalleled data precision and real-time market intelligence, Comscore delivers the transparency and trust that today’s advertising marketplace demands.
Key Features
📊 Cross-Platform Campaign Ratings
- Holistic, de-duplicated view of campaigns across TV, CTV, desktop, and mobile
- Person-level measurement with advanced reach models
- Real-time campaign optimization and demographic delivery tracking
- Co-viewing insights and audience validation capabilities
- Advanced custom audience reporting with granular targeting
🎯 Comprehensive Audience Intelligence
- Access to massive desktop and mobile panels for reliable insights
- 4,000+ niche targets across 22 interest, behavior, and lifestyle categories
- Advanced audience segmentation and lookalike modeling
- Cross-device identity resolution and behavioral tracking
- Unduplicated person-centric data from census network integration
🚀 Advanced Media Planning Tools
- Multi-platform digital planning with reach/frequency optimization
- Real-world campaign simulation and effectiveness assessment
- Frequency capping and budget allocation optimization
- Cross-channel audience overlap analysis
- Media efficiency measurement and ROI optimization
🔍 Programmatic Excellence
- Proximic by Comscore targeting solutions for signal loss mitigation
- 1,350+ predictive audiences for precision targeting
- ID-free targeting capabilities for privacy-compliant advertising
- Contextual and behavioral targeting without traditional identifiers
- Scaled audience activation across premium publisher networks
Business Impact
- Market Leadership: Trusted by 90% of top global media companies
- Scale: Measures $156B in annual global media spend
- Precision: Industry-leading cross-platform audience measurement
- Innovation: Pioneering cookieless advertising solutions
Enterprise Solutions
🏢 Media Agency Solutions
- Campaign Optimization: Real-time insights for in-flight campaign adjustments
- Planning Excellence: Comprehensive media planning with audience intelligence
- Competitive Intelligence: Market insights for strategic advantage
- Client Reporting: Transparent measurement for demonstrable ROI
- Cross-Platform Attribution: Unified measurement across all touchpoints
📺 Publisher & Content Owner Tools
- Audience Monetization: Premium ad pricing through audience relevancy proof
- Content Strategy: Deep audience insights for content optimization
- Competitive Analysis: Market positioning and growth opportunities
- Revenue Optimization: Advanced audience intelligence for advertiser value
- Global Measurement: Consistent metrics across international markets
🔗 Technology & Integration
- API Access: Comprehensive data integration capabilities
- Third-Party Connections: Seamless integration with marketing tech stacks
- Real-Time Data: Instant access to market intelligence and audience insights
- Custom Dashboards: Tailored reporting and visualization tools
- Privacy Compliance: GDPR and regulation-compliant measurement solutions
Getting Started
📋 Implementation Timeline
- Week 1-2: Platform setup and data source integration
- Week 3-4: Custom audience configuration and measurement planning
- Week 5-6: Campaign measurement activation and optimization setup
- Ongoing: Continuous insights delivery and strategic consulting
🎓 Training & Support
- Certification Programs: Comprehensive platform training and accreditation
- Dedicated Support: Expert customer success management
- Best Practices: Industry-leading measurement methodology guidance
- Regular Updates: Continuous platform enhancements and feature releases
- Strategic Consulting: Ongoing optimization and insights consultation
💰 Investment Details
- Enterprise Solutions: Custom pricing based on measurement scope and scale
- Modular Packages: Flexible solutions for specific measurement needs
- Global Licensing: Multi-market measurement capabilities
- API Access: Integration and custom development support
- ROI Guarantee: Proven measurement accuracy and business impact
Perfect For
- Media Agencies: Agencies requiring comprehensive cross-platform measurement for client campaigns
- Marketing Directors: Leaders needing trusted currency for media investment decisions
- Media Planners: Specialists optimizing reach and frequency across all platforms
- Publishers: Content owners demonstrating audience value to advertisers
- Advertisers: Brands measuring true campaign effectiveness and audience reach
- Data Analysts: Teams requiring granular audience insights and behavioral intelligence
Why Choose Comscore?
✅ Industry Standard: Trusted currency used by leading agencies, advertisers, and publishers globally
✅ Cross-Platform Leader: Unmatched expertise in unified measurement across all media channels
✅ Privacy Pioneer: Leading innovation in cookieless measurement and compliance solutions
✅ Data Excellence: Largest and most comprehensive audience measurement infrastructure
✅ Future-Ready: Continuous innovation to meet evolving measurement and privacy requirements
The industry’s trusted measurement currency enabling confident media decisions across all platforms