Cross-platform audience measurement and media analytics trusted by agencies, publishers, and advertisers
Comscore is a media measurement company providing cross-platform audience analytics across digital, TV, CTV, and audio. Its measurement data is used for media planning, campaign evaluation, and publisher monetization. Proximic by Comscore provides 1,350+ predictive audience segments for programmatic targeting without relying on traditional identifiers. Comscore holds a 4.2/5 rating on G2 from 75 reviews. Pricing is enterprise only — contact sales for custom quotes.
Key Features
Cross-Platform Campaign Measurement
- Holistic, de-duplicated view of campaigns across TV, CTV, desktop, and mobile
- Person-level measurement with advanced reach and frequency models
- Real-time campaign reporting with demographic delivery tracking
- Co-viewing insights and audience validation
- Program-level content measurement with daily reporting powered by agentic AI
Audience Intelligence
- 1,350+ predictive audience segments for precision targeting
- 4,000+ niche targets across 22 interest, behavior, and lifestyle categories
- Advanced audience segmentation and lookalike modeling
- Cross-device identity resolution and behavioral tracking
- Unduplicated person-centric data from census network integration
Proximic Contextual Targeting
- ID-free targeting capabilities for privacy-compliant programmatic advertising
- Contextual and behavioral targeting without third-party identifiers
- Scaled audience activation across premium publisher networks
- Political audience targeting on CTV (partnership with Yahoo DSP, 2026)
- Audio targeting and measurement capabilities (partnership with The Trade Desk, 2026)
Media Planning Tools
- Multi-platform digital planning with reach/frequency optimization
- Real-world campaign simulation and effectiveness assessment
- Frequency capping and budget allocation optimization
- Cross-channel audience overlap analysis
- Media efficiency measurement and ROI optimization
Business Impact
- Trusted by 90% of top global media companies as a measurement standard
- Measures media investment and audience reach at scale across all platforms
- Expanded program-level measurement with agentic AI for daily reporting
- Growing audio and CTV measurement capabilities through strategic partnerships
Pricing
Comscore pricing is enterprise only — no tiers or amounts are publicly listed. Pricing is custom based on measurement scope, market coverage, and scale. A free self-service tagging option is available via Comscore Direct for basic digital measurement. Contact Comscore sales for a custom quote.
Frequently Asked Questions
Is Comscore free? Comscore offers a free self-service tagging option through Comscore Direct for basic site audience measurement. Full cross-platform measurement, planning tools, and Proximic targeting require an enterprise contract priced by scope.
How much does Comscore cost? Comscore pricing is not publicly available. It is custom enterprise pricing based on measurement scope, number of markets, and platform coverage. Contact Comscore sales for a quote.
How does Comscore compare to Nielsen? Both Comscore and Nielsen are major currency measurement providers used by agencies for TV and digital planning. Nielsen is dominant in TV measurement with the Nielsen ONE cross-platform suite, while Comscore has strong digital, CTV, and programmatic targeting capabilities through Proximic. Many agencies use both for different measurement needs.
How does Comscore compare to MRI-Simmons? MRI-Simmons focuses on consumer psychographics, brand attitudes, and media consumption patterns for planning. Comscore focuses on audience measurement, campaign ratings, and programmatic targeting segments. The two are complementary — MRI-Simmons for audience insight and strategy, Comscore for campaign measurement and activation.
What is Proximic by Comscore? Proximic is Comscore’s contextual targeting product that delivers 1,350+ predictive audience segments for programmatic advertising. It operates without relying on third-party cookies or device IDs, making it viable for privacy-compliant campaign targeting.
Does Comscore measure audio advertising? Yes. Comscore launched audio targeting and measurement capabilities with The Trade Desk in January 2026, expanding its measurement coverage into digital audio.
Is Comscore used for media planning or just measurement? Comscore serves both functions. Its measurement data is used in media planning tools for reach/frequency modeling, and Proximic segments are activated directly in programmatic platforms for buying.
User Reviews & Social Proof
Comscore holds a 4.2/5 rating on G2 from 75 reviews.
“Measuring Audiences Made Easy: ease of its use — dashboards are straight, making it easy to analyze the data of the audience.” — Data Analyst Intern (G2)
“All-in-One Insights Make Comscore Indispensable: we can see everything we need all in one place.” — Supervisor (G2)
“Valuable tracking platform for user behavior across various platforms.” — Programmatic Consultant (G2)
Comscore vs Alternatives
Comscore vs Nielsen
Nielsen is the dominant TV audience measurement currency in the US, with Nielsen ONE providing cross-platform measurement. Comscore has strong digital measurement and Proximic targeting capabilities. Both are widely used by agencies; the choice often depends on which serves as the planning currency for specific clients or media buys.
Comscore vs MRI-Simmons
MRI-Simmons is a consumer research platform providing psychographic profiling, brand attitudes, and media consumption data for strategic planning. Comscore measures actual campaign delivery and provides programmatic targeting segments. They serve different parts of the planning and buying process.
Comscore vs Scarborough
Scarborough (also by Nielsen) focuses on local market consumer insights and DMA-level audience data. Comscore focuses on cross-platform campaign measurement and digital audience analytics. Scarborough is stronger for local market consumer profiling; Comscore is stronger for national and cross-platform campaign measurement.
Comscore vs GWI
GWI (formerly GlobalWebIndex) offers global consumer survey data with psychographic and behavioral insights. Comscore focuses on measurement of actual media consumption and campaign delivery. GWI is typically used for audience research and strategy; Comscore for measurement and targeting activation.
Recent Updates (2025–2026)
- March 2026: Partnered with Yahoo DSP to deliver Proximic Political Audiences on CTV for campaign targeting
- January 2026: Launched audio targeting and measurement capabilities in partnership with The Trade Desk
- January 2026: ESPN adopted Comscore’s cross-platform content measurement for program-level reporting
- January 2026: Signed 5-year deal with Santikos Entertainment for Cinema ACE measurement
- 2025–2026: Expanded Connected Content Measurement (CCM) to daily program-level reporting powered by agentic AI
Explore More Media Planning Tools
- Halliard — Modern media planning platform with built-in reach/frequency analysis across 18+ channels
- MRI-Simmons — Consumer intelligence platform with 60,000+ data elements for audience profiling
- Scarborough — Local market consumer insights across 83+ DMAs for targeted local planning
- Nielsen Media Impact — Cross-media planning and simulation tool using respondent-level data
- Quantcast — AI-powered DSP with cookieless audience targeting and omnichannel buying
- The Trade Desk — Independent DSP with access to Comscore audience segments for buying