AI-powered programmatic advertising platform with cookieless audience targeting and a free self-serve option
Quantcast is an AI-driven Demand Side Platform (DSP) offering omnichannel programmatic advertising across display, video, CTV, mobile, and audio. The platform is built around its Audience Graph for real-time decision-making and first-party data activation. Quantcast’s Measure tool is free for publishers; the advertiser platform is self-serve with no contracts or minimums, and a 30-day free trial is available. It was named a G2 DSP Leader and most reliable DSP for agencies in 2025.
Key Features
AI-Powered Audience Targeting
- Audience Graph built on first-party data for cookieless targeting
- Predictive modeling to identify audiences likely to convert
- Real-time bidding intelligence across 80+ global ad exchanges
- Custom audience creation and lookalike modeling without third-party cookies
- Privacy-safe audience segmentation
Omnichannel Campaign Management
- Display & Video: High-impact formats across desktop and mobile
- Connected TV & Streaming: Premium CTV inventory access
- Audio Advertising: Comprehensive audio campaign capabilities
- Mobile: Cross-device targeting across mobile environments
- Unified Dashboard: Single interface for all channels
Real-Time Performance Analytics
- Comprehensive campaign performance measurement and reporting
- Cross-channel attribution modeling and ROI analysis
- Real-time performance monitoring with instant campaign adjustments
- Custom dashboards and audience demographic breakdowns
Self-Serve Platform
- No contracts or minimum spend commitments for self-serve access
- 30-day free trial with no credit card required
- Intuitive interface accessible to both agencies and in-house teams
- Full campaign control with flexible budget management
Business Impact
- Named G2 DSP Leader and most reliable DSP for agencies (2025)
- Cookieless targeting solutions for privacy-first advertising
- Automated ML optimization reducing manual workload
- Global presence across North America, EMEA, and APAC
Pricing
Quantcast operates on a self-serve model with no contracts or minimums. A 30-day free trial is available with no credit card required. The Measure tool (for publishers measuring site audiences) is free. Advertiser pricing is not publicly listed and is likely spend-based or custom enterprise subscription. Contact Quantcast for managed service pricing and enterprise packages.
Frequently Asked Questions
Is Quantcast free? Quantcast Measure — the audience analytics tool for publishers — is free to use. The advertiser-facing DSP platform offers a 30-day free trial with no credit card required and no minimum spend commitments for self-serve access. Enterprise and managed service packages have custom pricing.
How much does Quantcast cost? Quantcast does not publicly list pricing for its DSP. It is a self-serve platform with no contracts or minimums. Pricing is likely spend-based. Contact Quantcast sales for managed service rates and enterprise arrangements.
How does Quantcast compare to The Trade Desk? The Trade Desk is the dominant independent DSP used primarily by large agencies and enterprise advertisers with significant ad budgets. Quantcast offers a more accessible self-serve model with no minimums, making it attractive for smaller and mid-sized agencies. Quantcast’s Audience Graph offers strong cookieless capabilities; The Trade Desk has a broader publisher marketplace and deeper agency integrations.
How does Quantcast compare to Google DV360? Google DV360 is deeply integrated with Google’s ecosystem and preferred by advertisers heavily invested in Google’s stack. Quantcast is a more neutral, independent platform with stronger cookieless targeting. DV360 requires working through Google; Quantcast offers a direct self-serve interface.
Does Quantcast work without third-party cookies? Yes. Quantcast was designed for a cookieless future, using its Audience Graph built on first-party data and contextual signals. Its ID-free targeting approach does not rely on third-party cookies.
Is Quantcast suitable for agencies? Yes. Quantcast is well-suited for agencies managing multiple clients. It offers multi-account management, was named most reliable DSP for agencies by G2 in 2025, and has dedicated sales presence in APAC and ANZ markets.
User Reviews & Social Proof
Quantcast holds a 4.2/5 rating on G2 from 179 reviews.
“The intuitive dashboard and reporting features make tracking KPIs straightforward and efficient.” — Matt Li, Dentsu (G2)
“Free to use and easy to see demographic and segmentation data.” — Verified Capterra reviewer
“Very optimized AI, helps with decision making and scoring.” — Verified Capterra reviewer
Quantcast vs Alternatives
Quantcast vs The Trade Desk
The Trade Desk is the market leader for independent programmatic buying, used by holding company agencies and enterprise brands. Quantcast offers more accessible self-serve entry with no minimums, making it a practical choice for smaller agencies or advertisers testing programmatic. The Trade Desk has a broader reach across premium publishers and more established agency workflows.
Quantcast vs Google DV360
Google DV360 benefits from deep integration with the Google stack, YouTube, and Display & Video 360’s premium inventory. Quantcast is preferred by advertisers seeking independence from the Google ecosystem and stronger cookieless targeting through its Audience Graph.
Quantcast vs Amazon DSP
Amazon DSP is the go-to for advertisers focused on Amazon audiences and e-commerce attribution. Quantcast has broader reach outside Amazon’s owned-and-operated properties and is a stronger choice for cookieless contextual targeting across the open web.
Quantcast vs Comscore
Comscore is primarily a measurement and audience analytics platform, not a buying platform. Quantcast serves as both a targeting/buying platform and an audience intelligence tool. Teams often use both: Comscore for planning research and Quantcast for programmatic execution.
Recent Updates (2025–2026)
- July 2025: Named G2’s most reliable DSP for agencies
- Fall 2025: Named a G2 Leader in the DSP category
- October 2025: Made four senior sales hires across APAC and ANZ markets, expanding agency support in those regions
- Ongoing: Continued development of Audience Graph for cookieless targeting at scale
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