In-depth consumer insights and local market data for targeted marketing
Scarborough is a Nielsen tool that provides marketers with comprehensive consumer insights and local market data, enabling precise audience segmentation and effective local market targeting strategies.
Key Features
👥 Consumer Insights
- Deep consumer behavior analysis
- Lifestyle and demographic data
- Purchase behavior insights
🗺️ Local Market Data
- Geographic market intelligence
- Local audience characteristics
- Regional market trends
🎯 Audience Segmentation
- Advanced segmentation capabilities
- Consumer profiling tools
- Targeting optimization
📊 Market Research
- Comprehensive market analysis
- Consumer research tools
- Data-driven insights
Perfect For
- Marketers: Looking for audience and consumer segmentation insights
- Local Advertisers: Targeting specific geographic markets
- Market Researchers: Conducting consumer behavior analysis