GWI (Global Web Index)

The world’s leading consumer research platform for instant audience insights

What is GWI (Global Web Index)?

GWI is a comprehensive consumer research platform that provides instant access to ultra-reliable consumer insights through their flexible research platform. Covering 250K+ profiling points across 50+ markets, GWI is used by top brands and agencies worldwide for audience targeting, media planning, and consumer intelligence.

Key Capabilities

• Global Consumer Data: Access to insights from 50+ markets worldwide
• Real-Time Research: Nearly 1 million consumer interviews annually
• AI-Powered Insights: GWI Spark AI assistant for instant analysis
• Media Planning Integration: Direct integration with media planning workflows
• Custom Research: Ability to conduct custom surveys and studies

GWI helps marketers understand their audiences better, make data-driven media planning decisions, and stay ahead of consumer trends across global markets.

Key Features

🎯 Comprehensive Audience Builder

• 250K+ profiling points including demographics, psychographics, and behaviors
• Custom audience creation with real-time sample size validation
• Cross-market audience comparison across 50+ countries
• Advanced segmentation capabilities for precise targeting

🤖 GWI Spark AI Assistant

• Natural language querying for instant insights
• AI-powered chart generation from consumer data
• Real-time insights from nearly 1 million consumer interviews
• Automated report creation and data visualization

📊 Advanced Analytics & Visualization

• Interactive charts and custom data visualizations
• Comprehensive dashboards for audience storytelling
• Crosstabs for multidimensional audience analysis
• Exportable reports and shareable insights

🌍 Global Consumer Data Coverage

• 50+ markets with harmonized data for global comparison
• Quarterly data updates ensuring freshness
• Local market insights with global context
• Cultural and regional consumer behavior analysis

Business Impact

• Audience Precision: Build highly targeted audience profiles for better campaign performance
• Market Expansion: Identify opportunities in new markets with confidence
• Competitive Intelligence: Understand competitor audience strategies
• Media Optimization: Make data-driven media planning decisions

Platform Capabilities

🔍 Research & Insights

• Consumer trend identification and tracking
• Brand perception and awareness studies
• Market sizing and opportunity assessment
• Customer journey mapping and analysis

🎨 Creative & Content Strategy

• Content preferences and consumption patterns
• Creative message testing and optimization
• Influencer audience overlap analysis
• Social media behavior insights

📺 Media Planning Integration

• Media consumption habits and preferences
• Cross-channel audience overlap analysis
• Optimal media mix recommendations
• Campaign reach and frequency optimization

Getting Started

📋 Implementation Process

• Demo & Setup: Platform walkthrough and account configuration
• Data Integration: Connect existing research and audience data
• Team Training: Comprehensive onboarding for research teams
• Ongoing Support: Dedicated customer success management

🎓 Training & Resources

• Comprehensive platform training programs
• Best practices workshops and webinars
• Dedicated customer support team
• Regular platform updates and feature releases

💰 GWI Pricing & Investment Details

GWI Pricing Structure

• Starter Plan: $15K-$25K annually (1-5 users, basic markets)
• Professional Plan: $25K-$50K annually (5-15 users, multiple markets)
• Enterprise Plan: $50K-$150K+ annually (15+ users, global access)
• Custom Enterprise: $150K+ annually (unlimited users, custom features)

Pricing Factors

• Team Size: Number of users and seats required
• Market Access: Number of countries/markets needed
• Data Depth: Level of profiling points and custom data
• API Access: Integration capabilities and data exports
• Custom Research: Additional survey and study capabilities

Cost Breakdown

• Base Platform: $15K-$50K+ depending on plan
• Global Markets: $5K-$10K per additional market
• API Access: $10K-$25K for custom integrations
• Custom Research: $25K-$100K+ per custom study
• Training & Support: Included with all plans

Total Cost of Ownership (Annual)

• Small Teams: $15K-$30K
• Mid-Market: $30K-$75K
• Enterprise: $75K-$200K+
• Global Enterprise: $200K+

Note: GWI offers flexible pricing based on specific needs and usage requirements.

Perfect For

• Marketing Teams: Teams needing deep consumer insights for strategy development
• Media Agencies: Agencies requiring audience intelligence for client campaigns
• Research Teams: Dedicated researchers conducting market and consumer studies
• Media Planners: Specialists optimizing media strategies with audience data
• Marketing Directors: Leaders making strategic decisions based on consumer trends

Why Choose GWI?

✅ Global Scale: Access to consumer insights across 50+ markets worldwide
✅ Data Depth: 250K+ profiling points provide unmatched audience granularity
✅ AI-Powered: Advanced AI tools for instant insights and automated analysis
✅ Trusted Platform: Used by leading brands and agencies globally
✅ Always Fresh: Continuous data updates ensure relevance and accuracy

🔄 Top GWI Alternatives

For Consumer Research & Audience Insights

• MRI-Simmons: Comprehensive consumer research with media consumption data
• Comscore: Cross-platform audience measurement and analytics
• Nielsen: Global measurement and data analytics platform
• Kantar: Consumer insights and brand tracking services

For Media Planning & Audience Targeting

• CommsPoint Influence: AI-powered audience intelligence platform
• Resonate: Consumer data and audience targeting platform
• Quantcast: AI-powered audience intelligence and advertising
• Northbeam: Consumer research and audience insights

For Market Research & Intelligence

• Scarborough: Local market research and consumer insights
• Telmar Helixa: Media planning and audience research tools
• Simulmedia: TV audience targeting and measurement
• Halliard: Consumer research and market intelligence

Key Differences

When to Choose GWI vs Alternatives

Choose GWI if:

• You need global consumer insights across 50+ markets
• You want AI-powered analysis and insights
• You need flexible, self-service research capabilities
• You’re looking for cost-effective global research

Choose Alternatives if:

• You need US-focused research (MRI-Simmons)
• You require advanced media measurement (Comscore, Nielsen)
• You need specialized TV/streaming data (Simulmedia)
• You want local market focus (Scarborough)

Visit GWI →

The leading consumer research platform for instant audience insights and market intelligence