AI-powered consumer intelligence for every stage of the customer lifecycle
Resonate’s rAI-powered Ignite platform delivers predictive consumer intelligence across 250M US consumer profiles with 15,000+ attributes per profile. From audience building to data enrichment and activation, Resonate gives brands and agencies the consumer understanding needed to target, acquire, and retain customers with precision.
Key Features
rAI-Powered Intelligence
- Proprietary AI system predicting 15K+ consumer attributes with precision
- 250M continuously updated US consumer profiles
- Connected to over 1B identity touchpoints
- Real-time infrastructure for actionable consumer insights
- AI feature for automated data aggregation (available within the platform)
Ignite Platform
- Unified platform for insights, targeting, and activation
- Flexible audience building across demographics, psychographics, behaviors, and intent
- Direct activation to preferred DSPs and marketing channels
- Unlimited connections to the digital ecosystem for media execution
Comprehensive Data Coverage
- Psychographics, values, and motivations analysis
- Purchase intent and behavioral predictions
- Media consumption patterns and preferences
- Real-time updated consumer data with geographic and seasonal targeting
Advanced Analytics and Enrichment
- First-party data enrichment with thousands of variables
- Custom audience segmentation and persona development
- Predictive modeling and audience optimization
- Website personalization and visitor intelligence
Business Impact
Resonate is used by brands and agencies that need to go beyond demographics and reach consumers based on who they actually are — their values, behaviors, and motivations. Key outcomes include:
- Customer Acquisition: Precise targeting reduces cost per acquisition
- Campaign Performance: AI-powered optimization improves ROAS
- Customer Lifetime Value: Deep consumer understanding drives retention
- CRM Enrichment: First-party data enhanced with 15K+ predictive attributes
Platform Capabilities
Data for Insights
- Dynamic consumer and market intelligence
- Competitive landscape analysis
- Consumer trend identification and tracking
- Custom research and persona modeling
Data for Targeting
- Precise audience activation across digital channels
- Cross-platform campaign optimization
- Real-time performance measurement
- Advanced attribution modeling
Data for Enrichment
- CRM and CDP enhancement with rich consumer data
- Website visitor intelligence and personalization
- Model optimization using Resonate’s predictive attributes
- Marketing automation integration
Industry Solutions
Resonate serves clients across financial services, retail and e-commerce, media and entertainment, and political/advocacy segments. The platform’s 15K+ attributes per profile enable industry-specific use cases — from financial product targeting to voter engagement and seasonal retail planning.
Pricing
Resonate operates on an Enterprise pricing model with no published tiers. Pricing is customized based on use case (insights, targeting, enrichment), data volume, and integration requirements. Contact Resonate for a quote.
Frequently Asked Questions
How much does Resonate cost? Resonate does not publish pricing. It is an enterprise platform with custom pricing based on use case and data requirements. Contact Resonate’s sales team for a quote.
Is Resonate free? No. Resonate is an enterprise product with no free tier or trial. It is designed for brands and agencies with significant audience data and targeting needs.
What is the Ignite platform? Ignite is Resonate’s core product — a unified consumer intelligence platform for building audiences, generating insights, and activating data across channels. It houses Resonate’s 250M consumer profiles and the rAI engine that powers predictive attributes.
How does Resonate compare to MRI-Simmons? MRI-Simmons is a survey-based consumer research database used for media planning and audience profiling, particularly for traditional media. Resonate covers a broader set of 250M digital profiles with real-time predictive attributes. MRI-Simmons is stronger for traditional media audience research; Resonate is better for digital targeting and first-party data enrichment.
How does Resonate compare to Comscore? Comscore focuses on media measurement — audience reach, frequency, and cross-platform exposure. Resonate is a consumer intelligence platform focused on the who behind audiences — their values, motivations, and behaviors. They serve different functions in a media planning stack.
What makes Resonate different from a DMP or CDP? Resonate goes beyond identity matching. Its rAI engine predicts 15K+ consumer attributes — including psychographics and motivations — not just behavioral signals. This makes it a consumer intelligence layer that can enrich CDPs and DMPs with deeper profile data.
Does Resonate have AI capabilities? Yes. The rAI engine powers Resonate’s predictive attributes across 250M profiles. The platform also includes a newer AI feature for automated data aggregation, allowing users to get AI-generated summaries of audience insights without manual analysis.
User Reviews & Social Proof
Resonate’s CX product holds a 4.6/5 rating on G2 from 458 reviews. The Ignite Platform carries a 4.3/5 rating from 22 reviews.
“Resonate does a great job of having a plethora of ways to use the data insights from the audiences you build. They recently rolled out an AI feature which aggregates the data for you too…” — Verified G2 reviewer, Ignite Platform
“Customer Sentiment Insights That Help Us Pivot and Celebrate Team Wins” — Jenni G., G2 reviewer
“A powerful, well-supported Voice of Customer platform delivering measurable impact” — Matthew G., G2 reviewer
Reviewers highlight the breadth of consumer data and the platform’s activation capabilities. The AI aggregation feature, recently added, receives specific positive mentions for reducing manual analysis time.
Resonate vs Alternatives
Resonate vs MRI-Simmons
MRI-Simmons is the standard consumer research database for traditional media audience planning in the US. It’s survey-based with deep demographic and media behavior data. Resonate provides a larger digital profile base (250M vs. survey panel) with real-time predictive attributes. MRI-Simmons is often preferred for upfront media planning; Resonate for digital activation and CRM enrichment.
Resonate vs Comscore
Comscore specializes in media measurement — measuring who is exposed to media, across TV, digital, and audio. Resonate focuses on consumer intelligence — understanding the motivations and behaviors that drive consumer decisions. Most large planning teams use both for different purposes.
Resonate vs GWI
GWI (formerly GlobalWebIndex) is a survey-based consumer intelligence platform covering global markets. Resonate is US-focused with a larger profile base and real-time predictive modeling. GWI has a broader geographic footprint; Resonate offers deeper attribute depth for US audiences.
Resonate vs Commspoint Influence
Commspoint Influence uses Nielsen audience data for channel mix strategy. Resonate provides consumer intelligence at the individual profile level, enabling granular audience segmentation and activation. Resonate is better suited for teams needing behavioral and psychographic depth; Commspoint Influence for strategic channel planning.
Recent Updates (2025–2026)
- January 2026: Published the first annual 2026 Predictions Report, forecasting an era of consumer spending restraint as Americans take on more debt for everyday purchases — providing clients with forward-looking intelligence for campaign planning.
- 2025 (ongoing): Rolled out a new AI feature within the Ignite platform that auto-aggregates data insights, reducing manual analysis time for planners and researchers.
- 2025: Maintained its position in the consumer intelligence market with continued investment in rAI model updates and profile freshness.
Explore More Media Planning Tools
- MRI-Simmons — Survey-based consumer research database for US media planning and audience profiling
- Comscore — Cross-platform media measurement for reach, frequency, and audience validation
- GWI — Global consumer intelligence platform for survey-based audience insights
- Nielsen Media Impact — Nielsen’s cross-media reach and frequency planning tool
- Commspoint Influence — Nielsen’s channel mix optimization tool for strategic media planning
- Akkio — AI analytics platform for media agencies with audience segmentation and predictive modeling
- Halliard — Media planning and flowchart tool built for independent agencies