Multi-touch attribution and media mix modeling for DTC and e-commerce performance marketers
Northbeam is a marketing measurement platform designed for direct-to-consumer and e-commerce brands that need accurate, granular attribution across paid channels. The platform combines ML-powered multi-touch attribution, media mix modeling, and creative analytics—giving teams a unified view of what is driving revenue across paid social, paid search, CTV, email, and other channels. Northbeam raised approximately $15 million in growth investment from HighPost Capital and Silversmith in 2025.
Key Features
Multi-Touch Attribution (ML-Powered)
- Machine learning attribution that weights touchpoints based on actual conversion influence
- Granular channel, campaign, ad set, and creative-level reporting
- Clicks + Deterministic Views model (launched October 2025): connects ad views from Meta, TikTok, and other platforms to real revenue using deterministic matching
- Handles cross-device and cross-platform conversion paths
- Real-time data updates without waiting for reporting windows
Media Mix Modeling+ (MMM+)
- Statistical modeling approach that separates incremental media contribution from baseline sales
- Scenario planning for budget allocation across channels
- Complements MTA by capturing upper-funnel channels and external factors
- Updated continuously rather than as a periodic project
Northbeam Apex
- AI-powered ad optimization layer built on top of attribution data
- Recommends budget reallocation based on performance signals
- Designed to reduce manual optimization decisions for performance teams
Creative Analytics
- Performance reporting at the creative and ad-level
- Identifies which creative elements (format, messaging, visual) drive results
- Helps inform creative briefs and testing roadmaps
Business Impact
- Attribution accuracy: Clicks + Deterministic Views model reduces reliance on platform-reported attribution, which is often inflated
- Speed: Real-time data means teams can optimize without waiting 24–72 hours for platform reporting to stabilize
- Unified view: Single dashboard across all paid channels reduces time spent reconciling data from multiple platforms
- Budget efficiency: Scenario planning and Apex recommendations support faster, more confident budget decisions
Pricing
Northbeam publishes its Starter tier publicly:
- Starter: $1,500/month for brands spending under $250,000/month in media
- Professional and Enterprise: Custom pricing; contact sales for a quote
No setup fees are listed. Annual contracts are standard. Contact Northbeam at northbeam.io for a pricing consultation on Professional and Enterprise tiers.
Perfect For
- Performance Marketers: DTC and e-commerce teams managing large paid social and search budgets
- Marketing Directors: Leaders needing a single source of truth for media performance across all channels
- Data Analysts: Teams working on attribution modeling and marketing measurement
Frequently Asked Questions
How much does Northbeam cost? The Starter plan is $1,500/month and covers brands spending under $250,000/month in media. Professional and Enterprise plans are custom-priced. Contact Northbeam’s sales team for a quote above the Starter threshold.
Is there a free trial for Northbeam? Northbeam does not advertise a free trial publicly. Contact the sales team to discuss evaluation options.
What is the difference between Northbeam’s MTA and MMM+? Multi-touch attribution (MTA) tracks individual user journeys across touchpoints to assign credit to specific ads and campaigns. Media mix modeling (MMM+) uses statistical econometrics to measure incremental media contribution across all channels, including those without click-level tracking. Northbeam combines both in a single platform.
How does Northbeam compare to Triple Whale? Both Northbeam and Triple Whale serve DTC e-commerce brands with attribution tools. Northbeam is generally positioned for larger brands with higher media spend (the Starter plan begins at $1,500/month), while Triple Whale targets a broader SMB audience. Northbeam’s Clicks + Deterministic Views model and MMM+ capabilities are frequently cited as differentiators for more sophisticated measurement needs.
How does Northbeam compare to Recast? Recast is a Bayesian MMM platform with a focus on transparent methodology and open-source tooling. Northbeam offers both MTA and MMM+ in a unified dashboard with a more turnkey interface. Recast is often preferred by data-science-forward teams; Northbeam is broader in its audience and more self-serve for marketing teams.
What channels does Northbeam track? Northbeam tracks paid social (Meta, TikTok, Snapchat, Pinterest), paid search (Google, Bing), CTV, email, SMS, direct mail, and other digital channels. The Clicks + Deterministic Views model specifically extends view-through attribution across Meta and TikTok with deterministic matching.
What is the MNTN partnership? In December 2025, Northbeam announced a partnership with MNTN, a connected TV advertising platform. The integration allows CTV campaigns run through MNTN to be measured and attributed within Northbeam’s unified dashboard.
User Reviews & Social Proof
Northbeam has a 4.5/5 rating on G2 based on 16 reviews. Capterra feedback similarly highlights attribution accuracy as the primary value driver:
“Northbeam is easy to use once set up, integrates smoothly… strong attribution.” — G2 reviewer
“Northbeam solves inaccurate attribution… improves budget allocation.” — G2 reviewer
“Northbeam’s data is by far the most accurate and consistent.” — Capterra reviewer
The 4.5/5 G2 rating reflects strong satisfaction among users, with setup complexity cited as the primary challenge.
Northbeam vs Alternatives
Northbeam vs Triple Whale
Triple Whale is a popular attribution platform for Shopify-native DTC brands, with accessible pricing for smaller advertisers. Northbeam is better positioned for brands with larger media budgets that need more sophisticated MTA and MMM capabilities. If spend is under $100k/month, Triple Whale may be more cost-effective; above that threshold, Northbeam’s data model is frequently cited as more accurate.
Northbeam vs Recast
Recast is a Bayesian MMM platform favored by data-science teams for its methodological transparency and open-source community. Northbeam provides both MTA and MMM+ with a more integrated, self-serve dashboard. For teams that want to understand and validate the model, Recast offers more transparency; for teams that want a working measurement platform faster, Northbeam is more turnkey.
Northbeam vs Measured
Measured uses incremental holdout testing as its core methodology—running media dark periods to measure true lift. Northbeam uses statistical modeling and deterministic attribution. Measured’s approach is considered the gold standard for incrementality testing but requires budget flexibility; Northbeam provides continuous measurement without holding out media spend.
Northbeam vs Rockerbox
Rockerbox is a multi-touch attribution platform with a focus on DTC brands and clean-room measurement. Northbeam adds MMM+ and Apex optimization on top of MTA. Both serve similar audiences; Northbeam differentiates with its Clicks + Deterministic Views model and the investment backing that signals product roadmap depth.
Northbeam vs Multinex
Multinex targets larger enterprise brands with complex cross-channel media mixes and offers a conversational AI consultant (MAITE). Northbeam starts at $1,500/month and is more accessible for mid-market DTC brands. The two tools serve different market segments, with Northbeam focused on e-commerce performance attribution and Multinex on enterprise MMM at scale.
Recent Updates (2025–2026)
- February 2026: Published 2025 Year in Review report highlighting platform growth and measurement trends across the DTC sector.
- December 2025: Partnership with MNTN announced, enabling CTV campaign measurement within Northbeam’s attribution dashboard.
- October 2025: Clicks + Deterministic Views model launched—an industry-first attribution approach that connects ad views across Meta, TikTok, and other platforms to real revenue using deterministic matching.
- 2025: Raised approximately $15 million in growth investment from HighPost Capital and Silversmith, supporting product development and go-to-market expansion.
- 2025: Northbeam Apex (AI ad optimization) expanded with enhanced budget recommendation features.
Explore More Media Planning Tools
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- Optimine — Marketing mix modeling and scenario planning platform
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